active CEO Podcast Craig Johns NRG2Perform High Performance Leadership PURPOSE Create A Ripple Effect

active CEO Podcast #111 PURPOSE Create A Ripple Effect

active CEO Podcast Craig Johns NRG2Perform High Performance Leadership PURPOSE Create A Ripple Effect

PURPOSE Create A Ripple Effect

Craig Johns talks about PURPOSE, create a ripple effect and the importance of knowing your WHY, VISION, MISSION and VALUES.

Have you ever wondered what the most successful people in the world have in common? They have absolute clarity on their vision!

It is very difficult to find your destination, when you don’t know what it is. To be able to gain clarity on your vision, you first need to understand your purpose in life.

Why do you get up each day with a  spring in your stride, what fuels your fire, what brings a smile to your face?

Today we are going to explore why you need to understand your purpose so you can be a world class leader who is creating a ripple effect.

Why – Vision – Mission – Values

Let’s start with your Why, your Purpose in life

What is your reason for existence as a human being? What is your intention and objective that you want to achieve in life? Why have you been put on this planet?

How can you create a ripple effect through your employees, team members and people of influence?

Focus on something bigger than just yourself. Determine what your companies or your own real purpose is in life. Your why or your companies why?

What work can you do to serve that purpose and leave a positive mark or dent on the world? The WHY is the purpose, cause or belief that drives every one of us.


What is your destination? What does the future look like? What does success look like in 5, 10, 20, 30 or 100 years time?

Does your vision inspire you, challenge you and make you feel a little bit or a whole lot uncomfortable? (for the right reasons?)

My vision:



What is the reason and path you will take to get to your vision? What is your intention and how you will do it?

The mission must be simple and easy for people to understand the path that you will take and why you will take it to achieve the vision.

My mission:



What is your DNA? What are the core values that you will base decisions and beliefs on?

What will you be consistent with so your are congruent with your message and who your are?

My values:

Craig Johns values NRG2Perform DNA

Want To Learn More?

Check out the newly Breaking The CEO Code whitepaper. It provides an overview of Breaking The CEO Code and showcases the 6 key phases. We also go a little deeper into the 2nd phase PERFORMANCE, where we discuss the 3 P’s of the Leadership Performance Formula.

Breaking The CEO Code Whitepaper Download

Resources Mentioned in this show:

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Craig Johns Keynote Speaker
active CEO Coaching
active CEO Podcast
Corporate Programs
Sport Performance
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Craig Johns LinkedIn

Recent active CEO Podcast Episodes

#111 – PURPOSE Create A Ripple Effect Link
#110 – Dr Paul White (Workplace Appreciation) 5 Languages Of Workplace Appreciation Link
#109 – 6 Principles To Be A World Class Leader Link
#108 – Fiona Robertson (Entrepreneur) Culture Is The Rules Of Belonging Link
#107 – Create Your Own MBA Link
#106 – Kathy Robinson (Athena Wellness) The Athena Principles Link
#105 – Own Your OWN SPACE Link
#104 – Mark Weatherall (Te Araroa Trust) Leading The Great Outdoors Link
#103 – Be Your OWN CEO Link
#102 – Scott Leggo An Eye For Detail Link
#101 – Own Your OWN VULNERABILITY Link
#100 – Sandhya Shetty (Public Figure) Supermodel To Global Influencer Link

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active CEO Podcast #29 Brent Clayton Richest Kid In The Playground

Brent Clayton – Firefighter, CEO Fire Recruitment Australia & Authority Marketing Machine

On this episode of the active CEO Podcast, Craig Johns speaks with Brent Clayton about being a serial entrepreneur; turning adversity into opportunity; the determination to become a firefighter; and balancing democratic and autocratic leadership.

We also delve into learning discipline from the military; understanding the intricacies of a job; what it takes to be a firefighter; and the backstory of his businesses Fire Recruitment Australia and Authority Marketing Machine.


Brent Clayton is an active firefighter, author, coach, mentor and serial entrepreneur. He is a top Aussie bloke who has a passion for serving the community, helping people realise their dream of serving their country, and is in training to be on the front cover of the Australian Firefighters calendar in 2020.

A man of true resilience, who overcame failure to rise up and live his dream of being a firefighter. He turned the harsh lessons learnt of failing to meet his goals into being a highly successful entrepreneur with his company, Fire Recruitment Australia, a coaching and training platform for would-be firefighters.

He currently works as a senior station officer in Australia as well as running his own businesses. Before becoming a firefighter he was a prison guard and worked in the military prior to that.

Not one to sit still, he has just launched a new business called Authority Marketing Machine, and was once a star on Channel Ten’s, It’s a Knockout TV Game Show.

Brent talks about:

  • Commencing his entrepreneurial journey as a child delivering newspapers.
  • Being the richest kid in the playground.
  • Dreams of being a helicopter pilot.
  • The importance of learning about a job and its intricacies.
  • Incorporate serving your community or nation into the education system.
  • Dealing with conflict resolution as a prison guard.
  • Coping with being denied before being accepted into the fire service.
  • Monetizing the recruitment process and skills required to be a firefighter or policeman, by writing a book.
  • The five components of the recruitment process.
  • What the key characteristics are to being a firefighter.
  • Understanding what risks there are, how you can rectify the situation and what resources are required.
  • Your mind is clear to start looking for the anomalies.
  • Having a very structured routine around fitness, meditation and nutrition.
  • Routines make you free, because you don’t have to think about anything.
  • It’s only risky if you don’t know what you are doing.
  • Democratic versus autocratic leadership
  • What makes coaching and mentoring fulfilling?
  • The background behind the Authority Marketing Machine
  • The fitness routine of the firefighter.
  • Booking a flight in a fighter jet with a mate.
  • Solving the smartphone epidemic

Active CEO Wellness Tip

Small Incremental Efforts – To be successful you need to make small and consistent incremental efforts each day. Something as simple as 5min walk today and 6min tomorrow, or halving the amount of butter on your toast.


“If there is one thing you do, don’t get caught around the smoko table whinging, go do something constructive”. The best advice Brent Clayton received, on the active CEO Podcast.

“Understanding that the idea of something is not always enough to get what you want.” A lesson in growing up, with Brent Clayton, on the active CEO Podcast.

“When the alarm goes off, you get up. It’s not a conversation with yourself about whether you are going to get up.” Discussing discipline with Brent Clayton, on the active CEO Podcast.

Resources Mentioned in this show:

Fire Recruitment Australia
Fire Recruitment Australia Facebook
Fire Recruitment Australia Podcast
Brent Clayton
Brent Clayton LinkedIn
Brent Clayton Youtube
Craig Johns
Craig Johns LinkedIn
Ben Gathercole LinkedIn
Ben Gathercole Performance Coaching

Recommended Reading:

Fire Service Recruitment – The Process to Success Link
Better Than Winning – Ben Gathercole Link