Inspiration

Target Market Behaviours During Loss, Uncertainty And Change

Target Market Behaviours During Loss, Uncertainty And Change

April 8, 2020

What are the stages that people are currently going through as they come to terms with loss, uncertainty and change living in a remote world of COVID-19? As a leader, CEO, entrepreneur or influencer you are trying to figure out how to firstly retain, but also recruit in the future, your valuable clients, members and suppliers. You first need to understand your target market behaviours and then you can understand the importance of your digital presence right now. People will go through these 7 stages at varying speeds, so it’s important to be digitally present right now to capture their attention.

active CEO Podcast #95 Live Your OWN STORY

active CEO Podcast #95 Live Your OWN STORY

April 6, 2020

Are you ready to Live Your OWN STORY? Many people are living someone else’s life or reality. On social media, everyone seems to have either an incredibly amazing or absolutely terrible life. Most of the time its an inauthentic life. What is your unique reality in the past, what story are you living now and what is your future vision?

active CEO Podcast #94 Mike Nishi Chicago Marathon Beyond The Race

active CEO Podcast #94 Mike Nishi Chicago Marathon Beyond The Race

April 1, 2020

On this episode of the active CEO Podcast, Craig Johns speaks with Mike Nishi about Chicago Marathon Beyond The Race, risk and crisis management in mass participation events, closed loop environmental sustainability strategies and the power of collaboration. We also discuss the Nike Breaking2 Project, partnering with Abbotts World Marathons, why he ran the Bank of America Chicago Marathon at the age of 13 years old, and why placing community at the center of event management decisions is so crucial.

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Testimonials

Matthew Haustead (KPMG Consultant)

“Craig is an exceptionally hard-working and empowering leader. During my time with Triathlon ACT, I developed essential skills through Craig’s nurturing and guidance. Craig’s passion for empowering people, strategic thinking and moving forward has been a key factor in Triathlon ACT’s growth and success. Craig is an inspirational mentor who has a uniquely valuable skillset and mindset that any organisation will treasure.”

Matthew Haustead (KPMG Consultant)

“Craig hit the mark with his thought provoking and insightful content, his inclusiveness and his ability to relate to the audience. I thoroughly recommend Craig as a speaker and innovator on membership solutions.”

ASAE Great Ideas Asia Pacific Conference, Seoul 2017

Brendon Ward

Brendon Ward (AuSAE CEO)