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active CEO Podcast #104 Mark Weatherall Te Araroa Surf Lifesaving New Zealand

active CEO Podcast #104 Mark Weatherall Leading The Great Outdoors

Posted on May 29, 2020June 7, 2020 by Craig Johns in Podcasts

Podcast: Play in new window | Download (Duration: 53:42 — 49.2MB) | Embed

active CEO Podcast #104 Mark Weatherall Te Araroa Surf Lifesaving New Zealand Leading The Great Outdoors — *Mark Weatherall – CEO Te Araroa*

On this episode of the active CEO Podcast, Craig Johns speaks with Mark Weatherall about leading the great outdoors, being a decisive leader, creating a winning environment, managing sports tribunal inquiries and being CEO of Canoe Racing New Zealand.

We also delve into the lessons in leadership growing up in surf lifesaving and being in the great outdoors, the power of values, and why you should walk the Te Araroa trail and see the amazing world of New Zealand.

Mark Weatherall – Leading The Great Outdoors

Mark Weatherall is an enthusiastic and self starting CEO who has overseen the growth of Olympic Programs, serving the community through surf lifesaving and a guardian of the 3,000km Te Araroa trail, which extends the length of New Zealand.

He studied a Bachelor of Parks, Recreation and Tourism Management majoring in Sport Management, from Lincoln University. His career has included managerial roles at Surf Lifesaving Otago and Surf Lifesaving New Zealand, and has held CEO roles at Poverty Bay Rugby, Canoe Racing NZ and currently Te Araroa Trust.

In his spare time he is the most successful Team Manager for the Black Fins Surf Lifesaving Team, winning the 2012, 2014 and 2016 World Championship titles. I am excited to bring you high performing leader who is passionate about photography and loves spending time with his children in the great outdoors whether it be fishing, hunting, diving or camping, Mark Weatherall.

Mark talks about:

Being the quiet person who is happy to empower people to step up and get things done.
Sport as an enabler to save lives in surf lifesaving.
Managing the Black Fins Surf Lifesaving New Zealand team to beat Australia
Developing the belief that they could win a World title.
Clarity on values, responsibilities and roles created winners.
Creating better people for being involved in the Black Finz
Leveraging Lisa Carrington’s Olympic Gold medals.
Reconnecting with clubs at Canoe Racing NZ.
Huge challenge to change from an individual to a team focus.
The fastest boat or the four fastest paddlers.
Geoff Barry telling Mark to be more decisive
If I go it wrong, my reputation as a CEO could have been in tatters
People walking the length of the country on the Te Araroa trail.
Parents and the pressure they place on kids and coaches
New Zealand 3,000km walkway, the most diverse walking trail in the world
Managing group of staff to now managing myself

Active CEO Performance Tip

Your Dreams Don’t Stop! Have you felt like the wind has been taken out of your sails and you have taken a step back from your dreams?Your dreams don’t stop because hard work turned up. This is your calling, your time to step up and take ownership of your dreams. Dreams don’t come easy. Embrace the pain, embrace the hardwork and you will be rewarded. Start with 3 steps to reconnect with your dreams. 1. Push reset 2. Reconfirm your dreams 3. Take action

Tweets

“Challenge in balancing your life when working a role like that when you become something to everyone.” Mark Weatherall talks about leading not-for-profit organisation, on the active CEO Podcast.

“Be better tomorrow than what you are today.” Mark Weatherall speaks about creating a winning culture, on the active CEO Podcast.

Resources Mentioned in this show:

Mark Weatherall LinkedIn
Mark Weatherall Facebook
Te Araroa Trail NZ www.teararoa.org.nz
NRG2Perform www.nrg2perform.com
World Sport Coach www.worldsportcoach.com
Craig Johns www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

Fuel Your Body For Leadership Performance Read Article
How Exercise Enhances A Leaders Performance Read Article
Four Basic Fundamentals Of Being A High Performing Leader Read Article
How To Be A High Performing Leader In 2020 Read Article
Four Ways To Overcome CEO Loneliness In 2020 Read Article

Recent active CEO Podcast Episodes

#104 – Mark Weatherall (Te Araroa) Leading The Great Outdoors Link
#103 – Be Your OWN CEO Link
#102 – Scott Leggo An Eye For Detail Link
#101 – Own Your OWN VULNERABILITY Link
#100 – Sandhya Shetty Supermodel To Global Influencer Link
#99 – Build Your OWN TRIBE Link
#98 – Shannan Gove (Rosterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi (Chicago Event Management) Chicago Marathon Beyond The Race Link

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active CEO Podcast Craig Johns Be Your OWN CEO Breaking The CEO Code Coach Speaker Consultant

active CEO Podcast #103 Be Your OWN CEO

Posted on May 3, 2020May 10, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 20:02 — 18.3MB) | Embed

Be Your OWN CEO

By Craig Johns

Be Your Own CEO – create your own high performance habits, boundaries & influence.

Most people would relate CEO to a chief executive officer being the highest-ranking person in a company or other institution, ultimately responsible for taking managerial decisions. How ever we have redefined CEO in terms of you and your energy.

Wouldn’t it be great to experience greater levels of energy more often in your life? … Do you know we are all CEO’s … the chief energy officer of our live’s? … And think how that energy effect’s other people and the way you behave.

Be Your OWN CEO

Human effectiveness is ultimately a function of human energy. How will you mobilize, focus, inspire and sustain your energy? Do you nurture, transform and direct your own human energy?

Life is both a marathon and a sprint. There will be energy highs and lows in life, and the key is how you manage that. You need to develop the ability to harness and mobilise your energy on demand. This is a massive asset that you need to take full ownership of

You Are The CEO

Are you accountable for every action you take and its result? Do you make a conscious and intentional choice before considering your commitments? it is important to know and understand what you can really give 100% attention to.

Successful leaders say NO more than they say YES. Are you living proactively or reactively? Be more proactive and take greater charge of your life. Be proactive by design versus reactive by default. How are you being proactive in clearly mapping out your priorities and desires?

Do you understand the business of your life? Your success depends on your attention to your entire “human” company. Break down yourself into different divisions of your own “human” company and create your OWN CEO Audit & Plan.

It’s now time for you to Be Your OWN CEO!

Want To Learn More?

Check out the newly Breaking The CEO Code whitepaper. It provides an overview of Breaking The CEO Code and showcases the 6 key phases. We also go a little deeper into the 2nd phase PERFORMANCE, where we discuss the 3 P’s of the Leadership Performance Formula.

Breaking The CEO Code WhitepaperDownload

Resources Mentioned in this show:

Subscribe to active CEO Podcast on Itunes
Craig Johns Keynote Speaker
active CEO Coaching
active CEO Podcast
Corporate Programs
Sport Performance
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recent active CEO Podcast Episodes

#103 – Be Your OWN CEO Link
#102 – Scott Leggo An Eye For Detail Link
#101 – Own Your OWN VULNERABILITY Link
#100 – Sandhya Shetty (Public Figure) Supermodel To Global Influencer Link
#99 – Build Your OWN TRIBE Link
#98 – Shannan Gove (Rusterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis (Afterburner) Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN Freedom Link
#92 – Lisa Tamati (Relentless) Relentless Leadership In Life Link

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active CEO Podcast #102 Scott Leggo An Eye For Detail

Posted on May 1, 2020May 3, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 55:48 — 51.1MB) | Embed

active CEO Podcast #102 Scott Leggo An Eye For Detail Craig Johns Breaking The CEO Code — *Scott Leggo – Founder Scott Leggo Gallery*

On this episode of the active CEO Podcast, Craig Johns speaks with Scott Leggo about an eye for detail, lessons from the back seat of an F18 Hornet in the Royal Australian Air Force, dealing with imposter syndrome with some of the world’s top CEO’s and leaders, and stepping back to gain perspective.

We also talk about finding a period of evaluation and internal retrospection, why he became a landscape photographer and opening Scott Leggo Gallery, importance of a personal debrief, and why he is giving back through the Canberra Business Chamber.

Scott Leggo – An Eye For Detail

Scott Leggo is a passionate leader, management consultant and trusted business adviser who has an affinity for the outdoors, has an eye for detail, thrives in leading strategy and teams, and giving back to the business community .He is a former Australian diplomat, who is a meticulous planner, travel extraordinaire and loves optimising performance, Scott Leggo.

His education includes a Graduate Diploma International Relations from Deakin University, Bachelor of Arts, Politics, Information Systems from the University of NSW, and Advanced Diploma Personnel & Operations Management, Diploma Government (Management), Advanced Diploma Administration from the Royal Australian Air Force College.

After spending 9 years as an officer in the Royal Australian Air Force he went onto being Executive Officer of the Australian Department of Foreign Affairs & Trade, Senior Manager – Strategy& (Formerly Booz & Company) & PwC, and Principle Head of Strategy of the Helmsman International Group. He now has turned his focus to his multi-award-winning Australian landscape photography business as Managing Director of Scott Leggo Gallery, and has recently become a Director of the Canberra Business Chamber.

Scott talks about:

Having a spirit for adventure and the great outdoors.
Being a cadet in charge of 170 people in the Royal Australian Air Force Academy.
Becoming the subject matter expert in instructor on weapons and tactics.
Get respect, then build trust and you can have impact from there.
Lessons from sitting in the backseat of an F18 hornet.
Pushing the boundaries and put people into uncomfortable positions.
Task saturation and having the extra capacity for brain to deal with it.
Working on Defence and National security related issues in South East Asia.
As leaders we can forget some of the foundations we have.
Everyone has self-doubt and self-critique, have to make sure I deliver value and step up.
Keep it simple and realising what you say no to and having the discipline to palm off distractions.
Some of the highest performing CEO’s are those who have structure and routine.
Wouldn’t it be awesome if you just travelled around Australia taking landscape photography?
Having an eye for detail.
Ultimate point in life where you realise you have something to offer other people.
How do we create the world to be a more sustainable place?

Active CEO Performance Tip

People Support What They Create – How often do you come up with a great idea, share it with your team, they agree, but they quickly lose interest?People will support what they create. If they aren’t involved in the development of a project, strategy or even a hire, then there is very little emotional connection to it and less likely to find the motivation to make it happen. Here are 3 ways to get employee or stakeholder buy in:1. Involve your team early, during the creation of an idea, project or strategy. 2. Position the idea so that it feels like your team came up with it. 3. Invite the team to determine the best way to solve a problem and deliver the outcome.

Tweets

“Encourage everyone no matter where they are in their life. How can they improve their performance and the performance of those around them.” Scott Leggo talks about performance, on the active CEO Podcast.

“Step back from this, take a break, change the setting and come back to it. Sometimes you do have to step away or have outside perspective on it.” Scott Leggo an eye for detail, on the active CEO Podcast.

“Some of the biggest companies in the world are as big as they are and as successful as they are because they have managed to go through that process and distill it down to just a couple of core capabilities that they are truly going to differentiate on and excel at and are not going to get distracted by all these other little popups.” Discussing the importance of simplicity with Scott Leggo, on the active CEO Podcast.

Resources Mentioned in this show:

Scott Leggo www.scottleggo.com
Scott Leggo LinkedIn
Scott Leggo Gallery Facebook
Scott Leggo Gallery Instagram
Scott Leggo Twitter
Scott Leggo Instagram
NRG2Perform www.nrg2perform.com
Craig Johns http://www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn https://www.linkedin.com/in/craig-johns-active-ceo-nz/

Recommended Reading:

Recent active CEO Podcast Episodes

#102 – Scott Leggo An Eye For Detail Link
#101 – Own Your OWN VULNERABILITY Link
#100 – Sandhya Shetty Supermodel To Global Influencer Link
#99 – Build Your OWN TRIBE Link
#98 – Shannan Gove (Rosterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi (Chicago Event Management) Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN FREEDOM Link
#92 – Lisa Tamati (Author of Relentless) Relentless Leadership In Life Link

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active CEO Podcast #99 Build Your OWN TRIBE

Posted on April 18, 2020April 18, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 18:05 — 16.6MB) | Embed

Build Your OWN TRIBE

BUILD YOUR OWN TRIBE

Build Your OWN TRIBE – who are the mentors, coaches & people in your proximity

The recent events have led to a lot of self reflection, you realise you need to upskill and upgrade, but you don’t feel like you have the right people around you to make the change

We usually surround ourselves with two types of people. First the cheerleaders and like minded-people who give us comfort through telling us what we want to hear and two those who distract us with negativity and lack of hope.

It is important to surround ourselves with people who ask the thought provoking questions, keep us accountable and ensure we stay true to our mission.

BUILD YOUR OWN TRIBE

Who are the mentors, coaches & people in your proximity?

Identify and write down a list of every skill you want to upgrade

Write down a list of people and/or types of people you need in your proximity to upgrade those skills

Write down 3 curious questions that you would like to ask each person and make a phone call or send an email and ask for a virtual coffee

Want To Learn More?

Resources Mentioned in this show:

Recent active CEO Podcast Episodes

#99 – Build Your OWN TRIBE Link
#98 – Shannan Gove (Rusterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis (Afterburner) Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN Freedom Link
#92 – Lisa Tamati (Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits? Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link

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active CEO Podcast #98 Shannan Gove Building Motivated Workforces

Posted on April 18, 2020April 18, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 51:56 — 47.6MB) | Embed

On this episode of the active CEO Podcast, Craig Johns speaks with Shannan Gove about building motivated workforces, engaging thousands of volunteers, developing the Rosterfy software to provide a solution for Event Workforce Group and working with Super Bowl. We also dive into leadership, human resource gratification, scaling a global team and developing an event workforce management whitepaper.

Shannan Gove – Building Motivated Workforces

Shannan Gove is a young entrepreneur who has scaled a global human resource business; grasped the world of volunteering; and works with some of the worlds biggest events such as NFL Superbowl, IRONMAN triathlon, Tough Mudder, Commonwealth Games, ICC Cricket World Cup and Expo 2020 Dubai. He is a true professional and innovative entrepreneur who loves building motivated workforces, and is helping create legacies from major sporting events.

He studied a Commerce Sports Management Degree at Deakin University, before co-founding Event Workforce Group and Rosterfy. During his career he has contracted to organisations such as IMG, IRONMAN, SuperSprint, The Color Run and Houston Superbowl 2017.

Shannan talks about:

Why volunteering and serving people is important to him.
The backstory on your first business, Event Workforce Group.
Creating opportunities for new sport management students.
The importance of training and onboarding of volunteers.
His first clients IMG Melbourne Marathon, PGA Masters, Presidents Cup & Big Day Out.
Scaling the Rosterfy process
Empower the volunteering community around the world through a workforce database
The Rosterfy founders different leadership styles.
Large mobilisation of workforce at Dubai World Expo with 1 million volunteer shifts.
Incentives to engage with volunteers, so they are proud due to the experience.
Legacy through retention.
10 key steps to event volunteer management
How is new born baby shifted his priorities.
How to get everyone on the same page about what you are trying to achieve.
Taking chances and not being afraid to fail
Reality of building a business

Active CEO Performance Tip

Build Your OWN TRIBE To Upgrade Yourself – The recent events have led to a lot of self reflection, you realise you need to upskill and upgrade, but you don’t feel like you have the right people around you to make the change. Who are the mentors, coaches & people in your proximity? 1. Identify and write down a list of every skill you want to upgrade. 2. Write down a list of people and/or types of people you need in your proximity to upgrade those skills. 3. Write down 3 curious questions that you would like to ask each person and make a phone call or send an email and ask for a virtual coffee.

Tweets

“We haven’t been afraid to put ourselves out there. Go out on a limb and try something new.” Shannan Gove talks about Rusterfy’s approach to scaling a business, on the active CEO Podcast.

Resources Mentioned in this show:

Shannan Gove LinkedIn
Shannan Gove Instagram
Shannan Gove Twitter
Shannan Gove Facebook
Rosterfy www.rosterfy.com
Event Workforce Group www.eventworkforcegroup.com
NRG2Perform www.nrg2perform.com
Craig Johns www.craigjohnsspeaker.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

Recent active CEO Podcast Episodes

#98 – Shannan Gove (Rosterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi (Chicago Event Management) Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN FREEDOM Link
#92 – Lisa Tamati (Author of Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link

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active CEO Podcast OWN Your OWN Gratitude

active CEO Podcast #97 Own Your OWN GRATITUDE

Posted on April 15, 2020April 18, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 16:21 — 15.0MB) | Embed

Own Your OWN GRATITUDE

During times of unease or uncertainty it is easy to go insular and forget about the people around you. It is important to own your own gratitude, both externally and internally.

We need to OWN that GRATITUDE. What is it that we appreciate about ourselves? What is it that we thank ourselves for doing? What are we grateful for every single day?

Because it’s important to be kind to ourselves, and it’s important, and even more important, to be kind to other people.

Own Your OWN GRATITUDE

Here are three ways that you can provide that GRATITUDE to people around you and for yourself.

1. Send a message to at least one person per day to say thank you and show your appreciation.

2. Write down one thing you did well today and why?

3. Note one thing you can do tomorrow that will make someone feel happier?

Want To Learn More?

Resources Mentioned in this show:

Recent active CEO Podcast Episodes

#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis (Afterburner) Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN Freedom Link
#92 – Lisa Tamati (Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits? Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link
#87 – Have You Got CEO Presence Link
#86 – Chris Tabish (Comediology) Link

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active CEO Podcast #96 Christian Boucousis Leading Out Of The Danger Zone

Posted on April 11, 2020April 18, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 59:06 — 54.1MB) | Embed

On this episode of the active CEO Podcast, Craig Johns speaks with Christian Boucousis about Leading Out Of The Danger Zone, fighter pilot emotions, the Afterburner FLEX flawless execution method, and how leaders can execute like a fighter pilot.

We also deep dive into high performing teams, why the debrief is more important than the mission, optimising the peak stress curve and why people aren’t the best versions of ourselves.

Christian Boucousis – Leading Out Of The Danger Zone

Christian Boucousis is a high performing leader, who was born to fly fighter jets, thrives on highly complex and demanding environments, and is the co-author of “On Time On Target”. He is a high achiever who focuses on flawless execution, successfully transferred high-level skills of flying at over 1500km/hr to the business world and is a thriving entrepreneur.

His career started as a fighter pilot for the Royal Australian Air Force; before founding the Christian Thomas Group, which provides humanitarian support to developing nations; and directing W E Johns & sons. His current roles include founder and CEO of Mode Developments property company, Publisher of Australian Aviation, and High Performance Coach & Speaker of Afterburner Australia and New Zealand.

Christian talks about:

A lifetime obsession with being a fighter pilot.
Why a fighter pilot execution rate is about 98%
A high performing team is about individual accountability
How to get into a battle “execution” rhythm.
Situational awareness is the clarity that allows you to make better decisions.
Using the Uder loop from the top gun academy.
Maneuvering ourselves into another position to take advantage of it
Utilizing the peak stress curve to optimize performance.
Plan – Brief – Execute – Debrief
Leading out of the danger zone.
Why fighter pilots are the most emotionless robots on the planet.
Preventing burnout and stress as a fighter pilot.
The huge potential of the debrief for teams and organisations
Taking accountability for our own actions while leading teams.
Why humans as highly complex individuals and go off on a tangent.
You are always investigating, you are doing your analysis on the run.
Analysis and decision making is in perpetual motion
Why people spend little time debriefing a goal and the 3 simple questions of a debrief
What’s one thing you can say that can enable hundreds of people to do their job?
The habits and routines he does every day that allow him to execute flawlessly

Active CEO Performance Tip

Create A Ripple Effect With PURPOSE – Have you become too focused on yourself and you don’t feel fulfilled. Focus on something bigger than just yourself. Determine what your companies or your own real purpose is in life. Your why or your companies why? What work can you do to serve that purpose and leave a positive mark or dent on the world? 3 questions to ask yourself – 1. What makes you come alive? 2. What are your innate strengths? 3. Where do you add greatest value? NOW IF YOU ARE STILL STRUGGLING TO IDENTIFY YOUR WHY here are 3 more questions to ask yourself: 1. What do people come to ask for help on and thank you for? 2. What would do you love doing that you would do everyday without a paycheck? 3. If you found out that you only had one year left, what would you imagine yourself doing? Its time for you to do some self reflection and find clarity on your why!

Tweets

“80% of what we did is mapped out, whereas the 20% we had to make decisions, we were able to do that, because the basics were all looked after.” The precision of a fighter pilot with Christian Boucousis, on the active CEO Podcast.

“Everyday we don’t come together as a team, we are diverging away from that goal.” Christian Boucousis talks about team alignment, on the active CEO Podcast.

Resources Mentioned in this show:

Christian Boucousis LinkedIn
Christian Boucousis Facebook
Christian Boucousis Twitter
Afterburner www.afterburner.com.au
NRG2Perform www.nrg2perform.com
Craig Johns www.craigjohnsspeaker.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

BOOK – On Time On Target Christian Boucousis

Recent active CEO Podcast Episodes

#96 – Christian Boucousis Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi (Chicago Event Management) Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN FREEDOM Link
#92 – Lisa Tamati (Author of Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link
#87 – Have You Got CEO Presence Link
#86 – Chris Tabish (Comediology) Leadership Effectiveness With Comediology Link

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Target Market Behaviours During Loss, Uncertainty And Change

Posted on April 8, 2020May 9, 2020 by Craig Johns in Article

TARGET MARKET BEHAVIOURS

By Craig Johns

What are the stages of target market behaviours that people are currently going through as they come to terms with loss, uncertainty and change living in a remote world of COVID-19?

As a leader, CEO, entrepreneur or influencer you are trying to figure out how to firstly retain, but also recruit in the future, your valuable clients, members and suppliers. You first need to understand your target market behaviours and then you can understand the importance of your digital presence right now.

People will go through these 7 stages at varying speeds, so it’s important to be digitally present right now to capture their attention. Here is a brief outline:

Stage 1 – DENIAL

When COVID-19 first came to light, most people brushed it off, as a concern in their world, and continued on with normal daily behaviour

Stage 2 – SHOCK

When governments started to enforce restrictions, peoples jobs were uncertain, they were unsure if they would be able to put food on the table and stock markets started to take a dive, people took notice and the shock of it caused them to start seeking as much information on COVID-19 as possible. They became totally infatuated and engrossed in it.

Stage 3 – OVERWHELM

They become overwhelmed with the information and any word starting with “C” creates a stress reaction, so they start to withdraw from the intense exposure of COVID-19. Less time watching news, less time on social media and taking a break from digital technology. They start to withdraw inside themselves.

Stage 4 – REFLECTION

The sudden change, chaos, loss and uncertainty, causes them to go inside their thoughts as they reflect on what is really important to them, what are their values, what is their purpose in life, why am I doing what I am doing and is there a better way. They begin to think about how they can upskill and upgrade themselves as a person. What am I learning about myself, that I want to change? They start to think about what personal and professional development they require to be a better person, better parent, better leader and create a positive impact in their world and hopefully as a custodian on planet earth.

Stage 5 – RESET

They start to create a new way they want to live, a new way of thinking and a simpler way of life. New behaviours start to form, they want to become a better person or a better leader, and they start to dream about new health and fitness goals, but they realise they don’t have all the answers and they need help.

Stage 6 – BROWSING

Internet has now become their new best friend. They start browsing or window shopping so to speak. What are the solutions in the marketplace to solve my problem of creating a better way of living. How can I be healthier, how can I improve my personal performance and how can I achieve my goals. It won’t just be solutions they are looking for, it will be how do they get RESULTS to the problems they are seeking an answer for. They will only be able to find solutions from the people who have a digital presence and are visible in the digital community of the internet and social media.

Stage 7 – PURCHASING

Once they have browsed they will choose the option that can show how they get RESULTS and that they trust. They will make a decision based on the information they can easily get access to and is SIMPLE to understand. Some will be ready right now, so they are looking for solutions that can be done easily via the virtual world of internet, video conference and phone call, that they can do in their comfort of their own home.

My question to you is:

How are you creating your digital presence and most importantly message, to not only solve, but show how you can help current and future clients, members or suppliers get RESULTS, starting today?

Understanding your target market behaviours to thrive, not just survive in COVID-19.

Want to learn more:

NRG2Perform www.nrg2perform.com
Craig Johns www.craigjohnsspeaker.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

active CEO Podcast #95 Live Your OWN STORY

Posted on April 6, 2020April 15, 2020 by Craig Johns in Leadership, Podcasts, Wellness

Podcast: Play in new window | Download (Duration: 16:16 — 14.9MB) | Embed

Craig Johns talks about Live Your OWN STORY, the second of the 8 ways to own your OWN Influence.

Live Your OWN STORY

What is your unique reality in the past, now & in the future?

You are in control of your own narrative. You get to write the story!

Many people are living someone else’s life or reality. On social media, everyone seems to have either an incredibly amazing or absolutely terrible life. Most of the time its an inauthentic life.

What is Your uniqueness, your unique self? We all have many amazing stories, things we can learn from, teach other people, and improve the way we react or behave in similar situations in the future.

You own your own stories, no one else has lived them and they are unique to you. Take full grasp and ownership of those unique stories.

What is your unique reality in the past, what story are you living now and what is your future vision?

Live Your OWN STORY

3 questions I would like you to ask yourself today:

Am I living my own life or someone else’s rules?
Are you content with your past or is it holding you back?
How can I own the narrative, the story in my head, and be in control of my future story?

Are you ready to Live Your OWN STORY?

Want To Learn More?

Resources Mentioned in this show:

Recent active CEO Podcast Episodes

#95 – Live Your OWN STORY Link
#94 – Mike Nishi Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN Freedom Link
#92 – Lisa Tamati (Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits? Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link
#87 – Have You Got CEO Presence Link
#86 – Chris Tabish (Comediology) Link
#85 – How To Raise Your Energy Bar With CEO Periodization Link
#84 – Catherine Molloy The Conscious Leader Link

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Be Your OWN CEO

Be Your OWN CEO

You Are The CEO

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Build Your OWN TRIBE

BUILD YOUR OWN TRIBE

BUILD YOUR OWN TRIBE

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Subscribe to our Monthly Newsletter

Own Your OWN GRATITUDE

Own Your OWN GRATITUDE

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Subscribe to our Monthly Newsletter

TARGET MARKET BEHAVIOURS

Stage 1 – DENIAL

Stage 2 – SHOCK

Stage 3 – OVERWHELM

Stage 4 – REFLECTION

Stage 5 – RESET

Stage 6 – BROWSING

Stage 7 – PURCHASING

My question to you is:

Want to learn more:

Recommended Reading:

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Live Your OWN STORY

Live Your OWN STORY

Want To Learn More?

Subscribe to our Monthly Newsletter