active CEO Podcast 107 Craig Johns Create Your Own MBA NRG2Perform Coaching Speaker

active CEO Podcast #107 Create Your OWN MBA

active CEO Podcast 107 Craig Johns Create Your Own MBA NRG2Perform Coaching Speaker

By Craig Johns

Create Your OWN MBA by building your own learning, collaboration & movement. Do you find you are learning little about a lot of things, but not a lot about things that make a difference?

How often do you find yourself scrolling through social media, glancing over emails, listening to random podcast episodes and skimming through LinkedIn or other articles? Are you actually drilling deep into areas or topics that you can really benefit from, and making them stick?

If you think about a speaker, musician, dancer, athlete, singer or even artist, they spend hours of deliberate practice honing their craft. Wouldn’t it be wise if you did the same for your career or enhancing your expertise?

Create Your OWN MBA

It’s time for you to build your own learning, collaboration & movement. Develop out a personal development plan. Your own personal MBA of how you will upgrade a skill or set of skills so you have the competency and confidence to be a thought leader, expert authority or just to advance your career or depth of knowledge. How can you self-knowledge , self-learn, self-understand and self-actualise?

You are probably thinking, how do I start to Create Your OWN MBA? Here are 5 steps you can take to create your own MBA:

  1. Checklist – Write down a list of skills you need to learn and why.
  2. Priorities – Prioritise which skills are most important for your new way of working, living or understanding  
  3. Plan – Develop a personal development plan of what, how, who and by when.
  4. Research – start reading articles and books, listening to podcasts or viewing videos that are specific to the skill or topic area you want to learn.
  5. Create – write an article, chapter blog; produce a podcast episode, record a video or even produce a series or talks.

Create Your OWN MBA

There are lots of opportunities to learn in this world, paid and free, if you don’t give yourself enough deliberate time, space and focus dedicated to learning something, then you want get the results you need to stand out from the crowd.

It all starts with a question. What do you want to solve, understand or interpret? How will you Create Your Own MBA? Are you ready to start?

Want To Learn More?

Check out the newly Breaking The CEO Code whitepaper. It provides an overview of Breaking The CEO Code and showcases the 6 key phases. We also go a little deeper into the 2nd phase PERFORMANCE, where we discuss the 3 P’s of the Leadership Performance Formula.

Breaking The CEO Code WhitepaperDownload

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Target Market Behaviours During Loss, Uncertainty And Change Craig Johns Business Coach High Performance Leadership

Target Market Behaviours During Loss, Uncertainty And Change

Photo by NordWood Themes on Unsplash


By Craig Johns

What are the stages of target market behaviours that people are currently going through as they come to terms with loss, uncertainty and change living in a remote world of COVID-19?

As a leader, CEO, entrepreneur or influencer you are trying to figure out how to firstly retain, but also recruit in the future, your valuable clients, members and suppliers. You first need to understand your target market behaviours and then you can understand the importance of your digital presence right now.

People will go through these 7 stages at varying speeds, so it’s important to be digitally present right now to capture their attention. Here is a brief outline:

Stage 1 – DENIAL

When COVID-19 first came to light, most people brushed it off, as a concern in their world, and continued on with normal daily behaviour

Stage 2 – SHOCK

When governments started to enforce restrictions, peoples jobs were uncertain, they were unsure if they would be able to put food on the table and stock markets started to take a dive, people took notice and the shock of it caused them to start seeking as much information on COVID-19 as possible. They became totally infatuated and engrossed in it.


They become overwhelmed with the information and any word starting with “C” creates a stress reaction, so they start to withdraw from the intense exposure of COVID-19. Less time watching news, less time on social media and taking a break from digital technology. They start to withdraw inside themselves.


The sudden change, chaos, loss and uncertainty, causes them to go inside their thoughts as they reflect on what is really important to them, what are their values, what is their purpose in life, why am I doing what I am doing and is there a better way. They begin to think about how they can upskill and upgrade themselves as a person. What am I learning about myself, that I want to change? They start to think about what personal and professional development they require to be a better person, better parent, better leader and create a positive impact in their world and hopefully as a custodian on planet earth.

Stage 5 – RESET

They start to create a new way they want to live, a new way of thinking and a simpler way of life. New behaviours start to form, they want to become a better person or a better leader, and they start to dream about new health and fitness goals, but they realise they don’t have all the answers and they need help.

Stage 6 – BROWSING

Internet has now become their new best friend. They start browsing or window shopping so to speak. What are the solutions in the marketplace to solve my problem of creating a better way of living. How can I be healthier, how can I improve my personal performance and how can I achieve my goals. It won’t just be solutions they are looking for, it will be how do they get RESULTS to the problems they are seeking an answer for. They will only be able to find solutions from the people who have a digital presence and are visible in the digital community of the internet and social media.


Once they have browsed they will choose the option that can show how they get RESULTS and that they trust. They will make a decision based on the information they can easily get access to and is SIMPLE to understand. Some will be ready right now, so they are looking for solutions that can be done easily via the virtual world of internet, video conference and phone call, that they can do in their comfort of their own home.

My question to you is:

How are you creating your digital presence and most importantly message, to not only solve, but show how you can help current and future clients, members or suppliers get RESULTS, starting today?

Understanding your target market behaviours to thrive, not just survive in COVID-19.

Want to learn more:

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Recommended Reading:

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Fuel Your Body For Leadership Performance Read Article
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Four Basic Fundamentals Of Being A High Performing Leader Read Article
How To Be A High Performing Leader In 2020 Read Article
active CEO Lessons In 2019 Read Article
Four Ways To Overcome CEO Loneliness In 2020 Read Article

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