Super Bowl Archives - NRG2Perform Craig Johns Speaker CEO Leadership Performance Coach Podcast

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On this episode of the active CEO Podcast, Craig Johns speaks with Shannan Gove about building motivated workforces, engaging thousands of volunteers, developing the Rosterfy software to provide a solution for Event Workforce Group and working with Super Bowl. We also dive into leadership, human resource gratification, scaling a global team and developing an event workforce management whitepaper.

Shannan Gove – Building Motivated Workforces

Shannan Gove is a young entrepreneur who has scaled a global human resource business; grasped the world of volunteering; and works with some of the worlds biggest events such as NFL Superbowl, IRONMAN triathlon, Tough Mudder, Commonwealth Games, ICC Cricket World Cup and Expo 2020 Dubai. He is a true professional and innovative entrepreneur who loves building motivated workforces, and is helping create legacies from major sporting events.

He studied a Commerce Sports Management Degree at Deakin University, before co-founding Event Workforce Group and Rosterfy. During his career he has contracted to organisations such as IMG, IRONMAN, SuperSprint, The Color Run and Houston Superbowl 2017.

Shannan talks about:

Why volunteering and serving people is important to him.
The backstory on your first business, Event Workforce Group.
Creating opportunities for new sport management students.
The importance of training and onboarding of volunteers.
His first clients IMG Melbourne Marathon, PGA Masters, Presidents Cup & Big Day Out.
Scaling the Rosterfy process
Empower the volunteering community around the world through a workforce database
The Rosterfy founders different leadership styles.
Large mobilisation of workforce at Dubai World Expo with 1 million volunteer shifts.
Incentives to engage with volunteers, so they are proud due to the experience.
Legacy through retention.
10 key steps to event volunteer management
How is new born baby shifted his priorities.
How to get everyone on the same page about what you are trying to achieve.
Taking chances and not being afraid to fail
Reality of building a business

Active CEO Performance Tip

Build Your OWN TRIBE To Upgrade Yourself – The recent events have led to a lot of self reflection, you realise you need to upskill and upgrade, but you don’t feel like you have the right people around you to make the change. Who are the mentors, coaches & people in your proximity? 1. Identify and write down a list of every skill you want to upgrade. 2. Write down a list of people and/or types of people you need in your proximity to upgrade those skills. 3. Write down 3 curious questions that you would like to ask each person and make a phone call or send an email and ask for a virtual coffee.

Tweets

“We haven’t been afraid to put ourselves out there. Go out on a limb and try something new.” Shannan Gove talks about Rusterfy’s approach to scaling a business, on the active CEO Podcast.

Resources Mentioned in this show:

Shannan Gove LinkedIn
Shannan Gove Instagram
Shannan Gove Twitter
Shannan Gove Facebook
Rosterfy www.rosterfy.com
Event Workforce Group www.eventworkforcegroup.com
NRG2Perform www.nrg2perform.com
Craig Johns www.craigjohnsspeaker.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

Fuel Your Body For Leadership Performance Read Article
How Exercise Enhances A Leaders Performance Read Article
Four Basic Fundamentals Of Being A High Performing Leader Read Article
How To Be A High Performing Leader In 2020 Read Article
Four Ways To Overcome CEO Loneliness In 2020 Read Article

Recent active CEO Podcast Episodes

#98 – Shannan Gove (Rosterfy) Building Motivated Workforces Link
#97 – Own Your OWN GRATITUDE Link
#96 – Christian Boucousis Leading Out Of The Danger Zone Link
#95 – Live Your OWN STORY Link
#94 – Mike Nishi (Chicago Event Management) Chicago Marathon Beyond The Race Link
#93 – OWN Your OWN FREEDOM Link
#92 – Lisa Tamati (Author of Relentless) Relentless Leadership In Life Link
#91 – 8 Ways To OWN Your OWN Influence Link
#90 – Jason Treu (Unstoppable Workplaces) Building Trust For Transformation Link
#89 – How Many CEO Performance Habits Link
#88 – Kate Maree O’Brien (SHE Conference) Tenacious Spirit Of An Entrepreneur Link

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On this episode of the active CEO Podcast, Craig Johns speaks with Gabrielle Dow about the Green Bay Packers Experience, her love of sports marketing & fan engagement, and why the Green Bay Packers are the most successful NFL club of all time. We also delve into her experiences with the LA Lakers, Portland Trailblazers and other sports teams; the legacy of Curly Lambeau and Vince Lombardi; and why people love the Green Bay Packers.

Gabrielle Dow – Green Bay Packers Experience

Gabrielle Dow is an energetic, flamboyant, outgoing, generous, creative and extremely humble leader. Known as one of the world’s top sport marketing leaders, Gabrielle has been recognised as a Maryland Top 100 Women and Smart CEO Executive Management Award winner.

She earned her BA in English Literature, MBA in Warsaw Sports Marketing and Doctor of Law degrees from the University of Oregon. Gabrielle has 25 years of diverse experience in professional sports, entertainment and venues. Her career has included being the Marketing Manager at AEG where she marketed the LA Lakers and a number of venues such as the Staples Centre, as well as senior executive marketing roles with the Florida Panthers, Baltimore Ravens and most recently the Green Bay Packers.

In her current role as Vice President of Marketing and Fan Engagement, Gabrielle has ensured that the Green Bay Packers remain at the cutting edge of commercial innovation. The Packers are stronger than ever with initiatives such as Packers Everywhere, Packers Pass, and the Packers Perks Program.

Gabrielle talks about:

Growing up in Marin County, San Francisco, with a dream to be an FBI Lawyer.
Her dad playing NFL for San Jose State, Baltimore Colts and Los Angeles Rams.
Studying Journalism, Law and an MBA at the University of Oregon.
Telling Rick Burton, “some day you are going to tell your class about me.”
First internship with the Portland Trailbllazers.
Working with the LA Lakers, to sell the NBA to non-NBA markets.
Dropping massive blocks of ice all over Florida.
Developing the Purple campaign to engage females.
Why Purple Friday was a powerful catalyst to bring the community together.
Her first day walking into Lambeau Field as a Green Bay Packers employee.
The power of a community owned sports franchise.
Always being on brand and stewardship as key values to the Green Bay Packers.
How a city with the population of only 104,000 people, has won 13 world championships.
Planning for the 100^th anniversary of the Green Bay packers.
The Packers Everywhere initiative enables fans to be a part of something bigger.
Growing the Packers fan base with the Packers Pass and Packers Perks Program.
Her passion for being a Board Director for Special Olympics Wisconsin.
Habits to achieve high levels of daily productivity and mental clarity.

Active CEO Performance Tip

Titles Don’t Reflect Intelligence – Many people consider that having a title means they know more, have better answers and make better decisions. As a leader you need to be bring people to the table that know more than you do and be the conductor of intelligence in the room. Your roles as a leader is to guide, nurture and make sense of the collective intelligence, so that as a united team you can deliver something more special than any one individual. It is collective skill stacking, which allows the team or company to own its own space. This is how you develop true competitive advantage.

Tweets

“How do we continue to steward so that everything we do is it going to make us better if we leave tomorrow.” Gabrielle Dow talks about the value of stewardship at the Green Bay Packers, on the active CEO Podcast.

“Who controls the purse strings, who is going to be interested in coming to the venue and getting attached to this brand. We thought women!” Gabrielle Dow discusses how the Purple campaign was launched, on the active CEO Podcast.

Resources Mentioned in this show:

Gabrielle Dow LinkedIn
Gabrielle Dow Green Bay Profile
Green Bay Packers www.packers.com
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Tag: Super Bowl

active CEO Podcast #98 Shannan Gove Building Motivated Workforces

active CEO Podcast #64 Gabrielle Dow Green Bay Packers Experience

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