active CEO Breaking The CEO Code

Mass Participation World White Paper – Breaking The CEO Code

At the 2019 Mass Participation World Conference at the Hilton Hotel in Singapore, Craig Johns presented Breaking The CEO Code.

active CEO Breaking The CEO Code

Please find the following links from the presentation:

For more details, please contact:

Craig Johns
NRG2Perform
craig@nrg2perform.com
+61 415 675 939

Gabrielle Dow Green Bay Packers Experience active CEO Podcast Leadership Performance

active CEO Podcast #64 Gabrielle Dow Green Bay Packers Experience

Gabrielle Dow Green Bay Packers Experience active CEO Podcast Leadership Performance
Gabrielle Dow – Vice President of Marketing & Fan Engagement Green Bay Packers

On this episode of the active CEO Podcast, Craig Johns speaks with Gabrielle Dow about the Green Bay Packers Experience, her love of sports marketing & fan engagement, and why the Green Bay Packers are the most successful NFL club of all time. We also delve into her experiences with the LA Lakers, Portland Trailblazers and other sports teams; the legacy of Curly Lambeau and Vince Lombardi; and why people love the Green Bay Packers.

Gabrielle Dow – Green Bay Packers Experience

Gabrielle Dow is an energetic, flamboyant, outgoing, generous, creative and extremely humble leader. Known as one of the world’s top sport marketing leaders, Gabrielle has been recognised as a Maryland Top 100 Women and Smart CEO Executive Management Award winner.

She earned her BA in English Literature, MBA in Warsaw Sports Marketing and Doctor of Law degrees from the University of Oregon. Gabrielle has 25 years of diverse experience in professional sports, entertainment and venues. Her career has included being the Marketing Manager at AEG where she marketed the LA Lakers and a number of venues such as the Staples Centre, as well as senior executive marketing roles with the Florida Panthers, Baltimore Ravens and most recently the Green Bay Packers.

In her current role as Vice President of Marketing and Fan Engagement, Gabrielle has ensured that the Green Bay Packers remain at the cutting edge of commercial innovation. The Packers are stronger than ever with initiatives such as Packers Everywhere, Packers Pass, and the Packers Perks Program.

Gabrielle talks about:

  • Growing up in Marin County, San Francisco, with a dream to be an FBI Lawyer.
  • Her dad playing NFL for San Jose State, Baltimore Colts and Los Angeles Rams.
  • Studying Journalism, Law and an MBA at the University of Oregon.
  • Telling Rick Burton, “some day you are going to tell your class about me.”
  • First internship with the Portland Trailbllazers.
  • Working with the LA Lakers, to sell the NBA to non-NBA markets.
  • Dropping massive blocks of ice all over Florida.
  • Developing the Purple campaign to engage females.
  • Why Purple Friday was a powerful catalyst to bring the community together.
  • Her first day walking into Lambeau Field as a Green Bay Packers employee.
  • The power of a community owned sports franchise.
  • Always being on brand and stewardship as key values to the Green Bay Packers.
  • How a city with the population of only 104,000 people, has won 13 world championships.
  • Planning for the 100th anniversary of the Green Bay packers.
  • The Packers Everywhere initiative enables fans to be a part of something bigger.
  • Growing the Packers fan base with the Packers Pass and Packers Perks Program.
  • Her passion for being a Board Director for Special Olympics Wisconsin.
  • Habits to achieve high levels of daily productivity and mental clarity.

Active CEO Performance Tip

Titles Don’t Reflect Intelligence – Many people consider that having a title means they know more, have better answers and make better decisions. As a leader you need to be bring people to the table that know more than you do and be the conductor of intelligence in the room. Your roles as a leader is to guide, nurture and make sense of the collective intelligence, so that as a united team you can deliver something more special than any one individual. It is collective skill stacking, which allows the team or company to own its own space. This is how you develop true competitive advantage.

Tweets

“How do we continue to steward so that everything we do is it going to make us better if we leave tomorrow.” Gabrielle Dow talks about the value of stewardship at the Green Bay Packers, on the active CEO Podcast.

“Who controls the purse strings, who is going to be interested in coming to the venue and getting attached to this brand. We thought women!” Gabrielle Dow discusses how the Purple campaign was launched, on the active CEO Podcast.

Resources Mentioned in this show:

Gabrielle Dow LinkedIn
Gabrielle Dow Green Bay Profile
Green Bay Packers www.packers.com
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Amanda Jacobs She Leads With Empathy

active CEO Podcast #62 Amanda Jacobs She Leads With Empathy

Amanda Jacobs She Leads With Empathy
Amanda Jacobs – General Manager Blairgowrie Yacht Squadron

On this episode of the Sportspeople Recruitment active CEO Podcast, Craig Johns speaks with Amanda Jacobs about She Leads With Empathy, empowering women in sport, working at the London 2012 Olympic Games and the ultimate elevator pitch. We also delve into entrepreneurship and working in corporate life, balancing family life, imposter syndrome and the 3 major ingredients to a successful Olympic Games event.

Amanda Jacobs – She Leads With Empathy

Amanda Jacobs is a champion of great ideas, engaging leadership coach for sport event professionals, and the creator of the ICC Method. She is an empathetic and creative leader, who is passionate about encouraging more women into leadership roles, empowering people through The Event Show Podcast, and spending quality time with her three young children

She has a Bachelor of Creative Arts, Theatre from the University of Wollongong, in Australia, and is a Chisholm Institute certified Trainer and Assessor. Amanda loves being involved in major sporting events with roles as Venue Manager at the 2007 World Swimming Champs in Melbourne, Event Acquisition Manager for the Victorian major Events Company, Head of City Operations Manager at the London 2012 Olympic and Paralympic Games, and Strategic Business Management at Limelight Sports.

As a busy entrepreneur, she has founded Like Minds Create, She Leads, The Event School Global, www.amandajacobs.com.au, and in her spare time, she is the General manager of Blairgowrie Yacht Squadron.

Amanda talks about:

  • She Leads with empathy.
  • Following a pathway that she loved.
  • Her first experience with imposter syndrome.
  • The amazing experience of working at the 2006 Commonwealth Games in Melbourne.
  • Managing multiple stakeholders under pressure.
  • Taking your own personal objectives out and thinking of the bigger picture.
  • The ultimate Elevator Pitch that led to the 2012 London Olympics.
  • Connecting people with the bigger picture.
  • The Blairgowrie yacht Squadron motto of Family, Friendship & Sailing.
  • Her key leadership strengths of empathy, creativity and collaboration.
  • Having a professional coaching appointment once per month.
  • Empowering women in sport through She Leads.
  • Females not being able to see a visible pathway to leadership.
  • “You’ve got this” through Like Minds Create.
  • Changing habits and restoring some balance in my life.
  • How do we inject more play and creativity on a daily basis?

Active CEO Performance Tip

Your Main Job Is To Develop Talent – Leadership development is a vital ingredient to company or organization success. As a leader your main job is to develop talent. How are you observing and then developing talent within your environment?  Identify, nurture, develop and challenge the talent within your organization and ensure that it is aligned to their internal motivation and purpose.

Tweets

“Its all about collaboration, getting the most the skillset in that room, creating an ensemble that is high performing, understanding how that theatre show is going to connect best with the audience and a really early insight into what emotional intelligence is, and read peoples emotions and understand why they are making certain decisions.” Amanda Jacob shares her leadership lessons from theatre, on the Sportspeople Recruitment active CEO Podcast.

“When I worked out that empathy is what I lead with, that’s when I became the leader I am today, with confidence.” Amanda Jacobs discusses leading with empathy, on the Sportspeople Recruitment active CEO Podcast.

Resources Mentioned in this show:

Amanda Jacobs www.amandajacobs.com.au
Amanda Jacobs LinkedIn
Amanda Jacobs Twitter
Amanda Jacobs Instagram
Amanda Jacobs Facebook
Like Minds Create www.likemindscreate.com.au
Blairgowrie Yacht Squadron www.bys.asn.au
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Mark Turner – Coaching Saved My Life

active CEO Podcast #61 Mark Turner Coaching Saved My Life

Mark Turner – Coaching Saved My Life
Mark Turner – Lead Performance Coach Triathlon Scotland

On this episode of the active CEO Podcast, Craig Johns speaks with Mark Turner about how coaching saved my life, losing humility, being vulnerable and establishing a high performance environment.

We also delve into the lessons he learnt working in the Queensland Police Force, being an agent for change, losing it all after selling a highly successful Shapland Swim School franchise, establishing Triathlon Nation and being recruited as the Lead Performance Coach at Triathlon Scotland.

Mark Turner – Coaching Saved My Life

Mark Turner is a leader who focuses on developing people to maximize their potential athletically, unlock their true why and purpose, and creating a sustainable and healthy lifestyle. He is a passionate, driven and humble leader who has raised over $100,000 for Epilepsy Queensland and Special Olympics, Mark Turner.

His education includes an Advanced Certificate in Policing from the Queensland University of Technology; and Management Development Post-graduate Program at Queensland Police Service.

He has a passion for serving the community with 13 years in the Queensland Police Service, a business owner of the Shapland Swim School Everton Park, Head Coach for the Brisbane Girls Grammar School athletics team, General Manager of Healthstream Aquatic and Fitness Queensland, State Manager and Elite Programs Manager AFL Umpiring Queensland and Coaching Director of Tri Nation Triathlon. Earlier this year our guest was recruited as the Lead Performance Coach for Triathlon Scotland.

Mark talks about:

  • Being a shy child, who lacked confidence, growing up in a socially minded family.
  • Key lessons from a thirteen-year career in the Queensland Police Force.
  • Learning how to read people, listen to people and look at behaviours.
  • Switching from serving the community to building your own community.
  • How a lack of humility, meant losing it all.
  • Not being able to pay rent, and not have a job or a business.
  • Putting a peg in the ground and starting again, when he lost it all.
  • Making the decision to go full-time coaching.
  • Living in a mate’s garage and the struggles behind the scenes.
  • Coaching Saved My Life.
  • Excepting he had depression in 2014 after a full breakdown.
  • What he had been through was significant and didn’t need to battle alone.
  • The power of vulnerability is amazing.
  • As humans we are designed to live in communities and be connected.
  • Chasing the dream of being a high performance coach.
  • Lead Performance Coach for Triathlon Scotland.
  • Building open and honest relationships, having a genuine care for the athletes and having the technical expertise.
  • What causes people to react in two different ways emotionally?

Active CEO Performance Tip

Playing the Long Game – It’s so easy to get caught up in the detail of the business and forget to look after the health and wealth of your company long term. Focus on long game and put things in place so that in the future your company is thriving, growing and stepping up the game so you can stay one step ahead of the game in the market place.

Tweets

“We need to be at our best for the athletes that we coach to get them to be at their best. It’s is the same for us. If we are not at our best, how do we expect the athletes to be at their best?” Being a high performing leader with Mark Turner on the active CEO Podcast.

“Getting the basics right. Getting all the things right that don’t require talent and holding each other to account.  Having environments where there is psychological safety where you can have open and honest challenging and candid conversations between coaches, support staff, athletes-to-coaches.” Mark Turner discusses a high performance environment, on the active CEO Podcast.

“Anyone in a position of leadership whether it is a coach, a teacher, an educator, politician or anyone in a position of influence, the more that they can say, I have had my struggles to and it was really hard.” Mark Turner talks about a real sense of power for being vulnerable, on the active CEO Podcast.

Resources Mentioned in this show:

Mark Turner LinkedIn
Mark Turner Twitter
Mark Turner Instagram
Mark Turner Facebook
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

Mark Turner – Triathlon Secrets For The Age Grouper (E-Book, Coming Soon)

CEO Periodization Craig Johns Beyond Business

Learn How To Use CEO Periodization – Beyond Business Interview

Watch a recent interview NRG2Perform’s CEO & Founder, Craig Johns, talk about CEO Periodization on Beyond Business.

Get ready to turn your business inside out and discover how high performance leadership is really created with Craig Johns from www.nrg2perform.com.

In this episode, Craig flips burnout on it’s backside and shows us strategies to get CEO, leaders and entrepreneurs to lift themselves to the the topside, perform at their peak and maintain performance at high levels for long periods of time.

Bringing his knowledge, skills and experience of high performance in elite sports and coaching, Craig delivers some great insight into what it takes to perform with purpose, recover with purpose and live with purpose.

If you prefer to listen versus watch, then check out the interview on the The Beyond Business Show Podcast Link

active CEO Podcast #60 Jennifer Dunham Pivotal Moments Create Decisions

active CEO Podcast #60 Jennifer Dunham Pivotal Moments Create Decisions

active CEO Podcast #60 Jennifer Dunham Pivotal Moments Create Decisions

On this episode of the active CEO Podcast, Craig Johns speaks with Jennifer Dunham about pivotal moments create decisions, habit stacking, tiny habits and the Profitable Lifestyle Formula. We also talk about being diagnosed with Melanoma Cancer, Happiness Matters, failure is awesome and the value of brain dumps.

Jennifer Dunham – Pivotal Moments Create Decisions

Jennifer Dunham is a Profitable Lifestyle and Automation expert, who has turned the adversity of melanoma cancer, being hit by a drunk driver and going through divorce into an opportunity to bring more time, money and happiness to her clients. She is a courageous coach who lives on a small chicken farm, tells you like it is and has a passion for photography.

Her education includes a Bachelors Computer Science (minor in Mathematics) at the University of Nevada, Reno and a Masters Computer Science (AI in Analysis of Algorithms & Psychology) at the University of California, Davis.

Jennifer is the President of JLynnConsulting, the owner of The Memory Journalists and the Founder & CEO of Time, Money & Happiness Matters. She focuses on intentional living with “The Profitable Lifestyle Formula, utilising “Tiny Habits” help CEO’s overcome entrepreneurial burnout and unstable lead and revenue generation.

Jennifer talks about:

  • Her bad summer of turning 30.
  • Being diagnosed with Melanoma Cancer.
  • “If you were given one year to live, what would you do?
  • Living life with intention.
    Pivotal moments create decisions.
  • Feeling like I was my own client at some point of my life.
  • Mediocrity occurs, because people don’t know how to make a change.
  • Most people set themselves up to fail because it is a big shift from what they were doing.
  • You can be happier in less than five minutes a day.
  • A habit allows you to automate your thinking.
  • We repeat about 40% of what we do, every single day.
  • Stacking repeatable habits into routines, conserves brain power.
  • Profitable Lifestyle Formula.
  • Most people think happiness is a by-product of a result.
  • Sometimes people need the push and permission in order to make a leap of faith.
  • Her active and healthy lifestyle routines.
  • How can people who truly want to go school, be able to go to school and not have to worry about it?

Active CEO Performance Tip

Performance By Design – Your performance should not occur by accident. The environment you and your team work in should be carefully engineered and positioned so that performance is enabled and not forced. Think carefully about how you design a project, program or event and ensure that you are not forcing performance. Establish key actions or opportunities that allow the team members to discover performance and shine by themselves or together as a collective. This is important for long-term growth and development of not only the individual but most importantly the team.

Tweets

“What is it that they want to work on? What is it they love to work on? And how can they be more profitable with their time?” Jennifer Dunham talks about successful entrepreneurs, on the active CEO Podcast.

“Sometimes people need the push and permission in order to make a leap of faith.” Discussing change, with Jennifer Dunham, on the active CEO Podcast.

Resources Mentioned in this show:

Jennifer Dunham Facebook 
Jennifer Dunham LinkedIn
Jennifer Dunham Twitter
Happiness Matters www.happinessmatters.com
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

active CEO Podcast 59 Tim Oberg parkrun

active CEO Podcast #59 Tim Oberg parkrun Moving A Nation

active CEO Podcast 59 Tim Oberg parkrun moving a nation
Tim Oberg – CEO & Founder parkrun Australia

On this episode of the active CEO Podcast, Craig Johns speaks with Tim Oberg, CEO of parkrun Australia, about creating a healthier and happier planet, building communities, and parkrun moving a nation. We also delve into his leadership style, CrossFit, anxiety and empowering volunteers.

Tim Oberg – Moving A Nation

Tim Oberg is a charismatic CEO who is inspired to build a healthier and happier planet for his kids, has created a movement that has seen people run 38,771,680km and is a proud mental health advocate. He is a successful entrepreneur, devoted father, passionate cross-fit athlete, an anxiety sufferer, and a man who is driven to move a nation.

Tim has a Bachelor of Applied Science in Human Movement Studies and Bachelor of Education in Secondary Education Teaching from the Queensland University of Technology, and a Masters of Business Administration from Heriot-Watt University.

His career has included the roles of Managing Director of The Tourman, Managing Director of The Celebrity Planet, President of Active & Healthy Alliance Gold Coast, CEO and Founder of parkrun Australia and has recently commenced a role as Strategic Director Asia Pacific of parkrun international.

parkrun Australia

parkrun is now the largest mass participation sporting activity on the planet. In Australia alone there have been 62,765 events organized by 365 locations, involving 589,122 runners who have completed 38,771,680km. The average person has attended 13.2 parkruns.

Tim talks about:

  • His first entrepreneurial venture as a Mobile DJ during university.
  • How he became “Tim the TourMan”.
  • Guinness World Record for the largest pub-crawl.
  • The challenges and opportunities of starting your own business.
  • People first style of leadership.
  • Not being afraid to employee people better than you.
  • Starting parkrun in 2010 after meeting founder Paul Sinton-Hewitt.
  • parkrun moving a nation
  • Far less about the run and far more about the community connections.
  • Making friends, health and happiness with parkrun.
  • Volunteers gain as much at parkrun as those who participate as walkers and runners.
  • How parkrun has assisted the growth of running clubs.
  • Can the parkrun mentality be successfully transferred to other sports?
  • Why volunteering has been so successful in parkrun.
  • Volunteering is not about sacrificing, but giving.
  • How a panic attack and anxiety has changed his life.
  • Starting meditation and developing a toolkit to manage anxiety.

Active CEO Performance Tip

Own Your Own Mental Conversation – Everyone has a commentator inside their head which owns the voice that you can easily over-consume your version of the truth. The voice that is observing criticizing your own actions, behaviours and thoughts can blur your view on the world. You need to own your own thought-chatter and ensure that it has perspective and clarity. The more we tell ourselves something, the more it becomes in grained and leads to our own truth. If that truth is negative by nature, then it can have a profound affect on your mood, opinion and the ability to make clear and appropriate decisions. Be objective and look at home you can ensure the conversation is positive and open.

Tweets

“What they are doing is making friends, it is a friendship things, you are making friends with new people in the community. Reconnecting with friends and family who you may have not seen for a while or even seen for a week.” Tim Oberg talks about the drivers of parkrun, on the active CEO Podcast.

“Creating a healthier and happier planet.” Discussing the parkrun mission with Tim Oberg, on the active CEO Podcast.

Resources Mentioned in this show:

Tim Oberg LinkedIn
Tim Oberg Twitter
Tim Oberg Facebook
Tim Oberg Instagram
parkrun Australia www.parkrun.com.au
parkrun Australia Facebook
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

active CEO Podcast #57 Lisa Hasker Life Education Through Sport

On this episode of the Sportspeople Recruitment active CEO Podcast, Craig Johns speaks with Lisa Hasker about life education through sport, building sport capability and capacity, improving diversity and inclusion on Boards, and getting people to be more active, more often. We also delver into employee and coach wellbeing and performance, her collaborative and coaching leadership style, and how we can improve active transport to and from work.

Lisa Hasker – Life Education Through Sport

Lisa Hasker is an impressive leader who has a wealth of industry knowledge and experience in the world of sport management. Known as a leader who is passionate about supporting the future of women on Boards through Change Our Game, and improving inclusion and diversity as the CEO of VICSPORT.

She has studied a Bachelor of Education in Physical Education and Science from the University of South Australia, Graduate Diplomas in Sport Science and Sport Management from Deakin University, a Masters of Marketing from Monash University and has completed a Company Directors Course in Governance from the Australian Institute of Company Directors.

Her career involves roles such as Head of Physical Education at Wesley College; Event and Sponsorship Manager Australian Running Magazine, Marketing Manager at Golf Victoria, Chief Executive Officer at Little Athletics Victoria, Public Affairs and Sponsorship Manager at Victorian Institute of Sport, Manager of La Trobe University Sport and General Manager of Community and Stakeholder Relations at Basketball Australia.

A love of sport goes beyond management as a 16-year coach at Sandringham Athletics Club and has governance experience as Director at AFL Sports Ready Foundation and Shooting Australia, as well as Vice President of Athletics Victoria.

Lisa talks about:

  • Being a hurdler and involved in sport for more than 50 years.
  • Having great physical education teachers who were role models.
  • Compulsory Physical Education at primary school at a must.
  • What will the next generation of adults look like?
  • Difficulty managing athletes on social media and potential PR disasters.
  • Her role as CEO of VICSPORT
  • Working with Bridie O’Donnell VIC Health and VIC Sport to deliver Change Our Game
  • Concentrating on diversity and inclusion on Boards.
  • Global Wellness Tracking.
  • Increase physical literacy and wellness in the general population.
  • Having a collaborative and coaching leadership style.
  • Employee’s personal development has as much importance as professional development.
  • More focus on wellness of staff and high performance staff.
  • Being curious about your sport and other sports
  • Going for a walk when a bit stressed at work.
  • Why have you never been involved in sport?

Active CEO Performance Tip

Business Is The Aggregate of Humans – Humans are the great asset in your company, so you need to look after them. Every single day you need to be helping them overcome their limiting beliefs and continually build on their strengths. Make sure they feel worthy in the organisation.

Tweets

“Admit to your mistakes, learn from it and move on. ” Lisa Hasker shares her advice on leadership, on the Sportspeople Recruitment active CEO Podcast.

“We tell athletes recovery is more important that the training, but I am not sure we all live that when we are in our corporate life. It is really important for people to be able rejuvenate and go again, and keep the effort up with some very lofty goals in high level coaching.” Lisa Hasker talks about employee wellbeing, on the Sportspeople Recruitment active CEO Podcast.

Resources Mentioned in this show:

VICSPORT www.vicsport.com.au
Lisa Hasker Twitter
Lisa Hasker LinkedIn
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Diana Rau Board Of Mentors Veterati active CEO Podcast

active CEO Podcast #56 Diana Rau Board Of Mentors

Diana Rau – Founder Veterati

On this episode of the active CEO Podcast, Craig Johns speaks with Diana Rau about Board Of Mentors, the remarkable backstory of Veterati, her better every day framework and striving for high performance. We also talk about lessons learnt at Georgetown University, her grand entry into the American Chamber of Commerce and how her time as VP of Growth and Innovation at Double Dutch was a game-changer for her husband Daniel Rau.

Diana Rau – Board of Mentors

Diana Rau is a young, creative and powerful leader who was named in the Forbes 30 under 30 Social Impact Entrepreneur and Top 25 Military Influencers in 2018. She is a game changer for Defence veterans, an innovation leader who is dedicated to solving social challenges and a connector who loves building tribes.

Living in New York, her education has included a BA International Political Economy and International Business Diplomacy at Georgetown University. Diana began her career as a journalist for the American Chamber of Commerce before taking on roles as CEO of BUNDSHOP, Director of Creative Social Strategy for BluBlocker China, and was a founding partner of League X, an independent storytelling and narrative design agency.

In 2015, she cofounded Veterati, which is the #1 mentoring platform for the military, and is now the CEO. Our guest was the VP of Growth and Innovation at Double Dutch, which powers business and social movements through its award-winning live events platform, before it was acquired in June 2019.

Diana talks about:

  • Being a high-energy child who loved reading books and being involved with music.
  • Studying politics at Georgetown University
  • How Professor Mark Bush challenged her in international business diplomacy.
  • The power of YES.
  • Why every 10 minutes of her life at school was planned.
  • The reasons why Georgetown alumni’s James Wiseman and Carl Wegner are still her mentors.
  • Why are Veterans not getting their dream job when they come back from service?
  • One in Three Americans has never had a conversation with a Veteran.
  • Veterans dynamically evolving so fast so need different mentors as they transition and grow.
  • On average the Veterans have 3.7 mentors.
  • Why the Board Of Mentors matters and removing barriers in the mentoring process.
  • What environment makes you thrive and makes you really joyful.
  • Bravery is really valuable in founders to be able to hold to their value system.
  • One thing better every day.
  • Better Every Day Framework.
  • Best memories are transformational activities.
  • Love the movements of extreme complex and difficulty in the start-up world.
  • Most interesting conversations are when you are co-creating with someone.

Active CEO Performance Tip

Childs Play – Sit back and enjoy the feeling of just playing rather than just being so focused and diligent on specific tasks. Try things, play things, do things a little bit out of the norm. Test it and be a little bit creative. Be like a child, play, have fun and allow your creative juices to flow.

Tweets

“80% of jobs come through personal networks according to the Department of Labour.” Talking about Veterans re-engaging with the workforce, on the active CEO Podcast.

“An on-Demand digital mentoring platform for veterans and military spouses to be able to secure their dream jobs.” Diana Rau talks about Veterati, on the active CEO Podcast.

Resources Mentioned in this show:

Veterati www.veterati.com
Diana Rau LinkedIn
Diana Rau Twitter
Forbes Profile Diana Rau
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

active CEO Podcast #54 Yamini Naidu Business Story Mastery

Yamini Naidu Business Story Mastery
Yamini Naidu – Author Story Mastery

On this episode of the active CEO Podcast, Craig Johns speaks with Yamini Naidu about business story mastery, why you need both data and stories, the importance of message clarity, and her new book Story Mastery. We also delve into her how to be an effective speaker, starting a successful business, Aristotle’s model of influence and having your off-stage stuff together.

Yamini Naidu – Business Story Mastery

Yamini Naidu is a charismatic, energetic and a superstar in the storytelling business. From being on some of the worlds largest stages to intimate settings with the leaders of Fortune 500 companies, she has the charm, charisma, clarity and conviction to keep the attention of even the hardest old-school leaders.

She has a BA in Economics and Sociology from the St Xavier’s College, MA Economics from the University of Mumbai and a Masters Science in IR and Personnel Management from the London School of Economics and Political Science. 

Her early years were focused as an Economist before and epiphany changed her course and she found her true passion and pathway as Director of One Thousand and One, and Director of and Chief Storyteller at Yamini Naidu Consulting.

She goes above and beyond as a volunteer guide at the National Gallery of Victoria, and has provided Pro Bono for Pollinate Energy and High Reserves Global Citizenship and Leadership Program.

I am pleased to introduce to you a leading expert in business storytelling, the world’s only economist turned storyteller and consistently voted among the top business storytellers worldwide, put your hands together and bring a huge round of applause for Yamini Naidu

Yamini talks about:

  • Imagining riding a tiger to school.
  • Becoming the worlds first Economist turned storyteller.
  • Being frustrated about why data doesn’t persuade people.
  • People are the single biggest determinant of any success.
  • How “A leaders Guide to Business Storytelling” by Stephen Denning, changed her life.
  • Co-founding Australia’s first storytelling company in 2005
  • Being prepared to educate the market before you get your first customer.
  • Putting it out there, test it and get better every time.
  • Being clear on the single message you want to communicate.
  • Personal story where you can tie it to a business message is very powerful
  • Stories are like Velcro for the brain and for the heart.
  • We are sitting in the midst of a storytelling revolution.
  • Stories today are as critical as data, because everybody has got data, but data doesn’t differentiate.
  • Logic informs people, but doesn’t shift behaviour.
  • A story doesn’t have to be epic to be effective.
  • Story Mastery can really quantum leap your audience.
  • To be a successful speaker, you have actually have to get your off stage stuff together.
  • How we can have more equity in the world?

Active CEO Performance Tip

Chief Role Model – As a leader your real title should be Chief Role Model. The culture of a team or organization begins from the person at the top. You have a lot of power as a leader and with power comes great responsibility. As they say, the fish always starts to rot from the head. Your actions, behaviours, approach and leadership style determines the foundation of the culture. Be the role model for the desired values, behaviours and identity of the team or organization you lead.

Tweets

“Business storytelling is like life after Google, you wonder how you lived without it.” Yamini Naidu explains story mastery, on the active CEO Podcast.

“People are the single biggest determinant of any success.” Yamini Naidu connecting success, on the active CEO Podcast.

“A business story should be under two minutes and that’s when you are going to have the biggest impact. After two minutes you start to have diminishing returns.” How long should a business story be with Yamini Naidu, on the active CEO Podcast.

Resources Mentioned in this show:

Yamini Naidu www.yamininaidu.com.au
Yamini Naidu LinkedIn
Yamini Naidu Twitter
Yamini Naidu YouTube
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn

Recommended Reading:

Story Mastery Yamini Naidu
Triple Your Presentation Success Yamini Naidu
Hooked Yamini Naidu
Power Play Book Yamini Naidu