active CEO Podcast Jemimah Ashleigh (The Business Experiment) – Position of Influence

active CEO Podcast #46 Jemimah Ashleigh Position of Influence

On this episode of the active CEO Podcast, Craig Johns speaks with Jemimah Ashleigh about being a profiler in the Australian Federal Police, her Amazon best-selling book Position Me, creating The Business Experiment podcast, and her rollercoaster ride as an entrepreneur. We also delve into her involvement with Thankyou and The Hope Project, perseverance, wellness and failing the Andy Frisella 75Hard Challenge.

Jemimah Ashleigh

Jemimah Ashleigh is an inspirational entrepreneur, coach, mentor, podcast host, comedian, keynote speaker and is the Amazon best-selling author of ‘Position Me’. She is an incredible woman, who is considered authentic, hard-working, enthusiastic, fun and has a habit of throwing political correctness out the window.

Educated at La Trobe University, Charles Stuart University and the Australian Institute of Public Safety, she is fluent in Australian Sign Language, English and Bahasa Indonesia. After a decade in security and intelligence as a profiler in the Victorian Police Force, she founded Epic Social, Tangs Design and one half of The Business Experiment podcast.

Known as a global authority on positioning, she has been named in the Top 10 female entrepreneurs in Australia, was the 2015 Canberra artist of the year, is a board member for the Hope Project, an impact partner for Thankyou, and has reached over 6 million people through social media and podcasting.

Jemimah talks about:
• Growing up with law enforcement in her blood.
• Studying Russian history, Indonesian language and legal studies.
• Entrepreneurship is confusing.
• Curiosity is an undervalued skill particularly in business and growing your own business.
• Have an interest in people’s behaviour and why people do what they do.
• Being tired of law enforcement and realising career breaks are a real thing.
• Deciding to make jewellery and start a small business.
• Starting The Business Experiment podcast with Siobhan Joyce.
• A lot of entrepreneurs are very good at being busy, but not being productive.
• The main ingredient in business is that you need perseverance & a why bigger than yourself.
• The importance of having mentors and coaches when you are starting a business.
• We should outgrow our mentors at some point.
• Having an Amazon best-selling book, Position Me, in 26 minutes.
• Proving that we are an expert is really hard to do because it feels a bit inauthentic.
• People have really good ideas and intentions for what we want to do, but fail to execute.
• Having time to look after yourself, is not selfish, it is mandatory.
• We see so many people burning out. It is so gradual that it becomes a real problem.
• Failing the Andy Friscella 75HARD challenge.
• Daniel Flynn and being involved in Thankyou.
• The significance of the Hope Project and working with Kate Seselja
• It’s not about addiction, but why you became addicted in the first place.
• Turning Position Me into a TV show.

Active CEO Wellness Tip

Energy Management – Most CEO’s and Leaders spend time focusing on managing their time rather than managing their energy. If you focus on managing time you will tend to create overload and over time you will run out of energy. You have to manage your energy and productive downtime, as it will allow you to maintain a higher threshold of performance over a longer period of time.


“I think you can’t be laser focused in one area. That’s a skill if you are working for someone else.” Specialist versus generalist with Jemimah Ashleigh, on the active CEO Podcast.

“Being your own boss is amazing it is also a big problem. It is also your own problem. You are only accountable to you.” Talking entrepreneurship with Jemimah Ashleigh, on the active CEO Podcast.

“97% of female led start-ups in the first five years are failing, which is twice as much as males.” Jemimah Ashleigh raises a societal issue in entrepreneurship, on the active CEO Podcast.

Resources Mentioned in this show:

Jemimah Ashleigh
Jemimah Ashleigh Instagram
Jemimah Ashleigh Facebook
Jemimah Ashleigh LinkedIn
Craig Johns
Craig Johns LinkedIn

Recommended Reading:

Position Me – Jemimah Ashleigh

active CEO Podcast Adam Hudson (Reliable Education) – Future Of Amazon Entrepreneurship

active CEO Podcast #42 Adam Hudson Future of Amazon Entrepreneurship

On this episode of the active CEO Podcast, Craig Johns speaks with Adam Hudson about coping with losing millions of dollars; the future of Amazon entrepreneurship; the purpose of Reliable Education; and innovation at the heart of entrepreneurship. We also delve into leaning into entrepreneurship, timing being an important part of your success, identifying a visual gap in the market, knowing when to fire yourself and the importance of masterminds to his success.

Adam Hudson – Podcast Interview Brief

Adam Hudson is a tenacious, focused and courageous serial entrepreneur who has ridden the highs and lows of business success. He has built several multi-million dollar companies in Australia and the USA, including co-founding Reliable Education and Zonguru.

Considered an Amazon Thought Leader, he authored the book “Primed” in 2017. With Amazon catalysing a massive disruption in the retail industry, he simplifies a hyper-logical yet counterintuitive approach to successfully launching consumer brands on the platform.

Our guest has featured on credible media platforms including the Brian Tracy Show, Sky Business News, USA Today, and The Wall Street Journal.

He is considered a man of resilience, authenticity, has a huge smile and a genuine desire to make a difference.

Adam talks about:

  • Having a desire to create things and chart his journey.
  • “If you don’t like it, then you can get your own place and create your own rules”.
  • Doing a Tony Robbins seminar and getting to the root of what your drive is.
  • The biggest secret to his success is persistence and working hard.
  • Failing more than he has succeeded.
  • His desire to have agency over his life and not work for anyone.
  • The future of Amazon entrepreneurship.
  • Innovation will reveal the pain that is not obvious.
  • Why he developed Reliable Education and the reason why they interview everyone.
  • Differentiate and stand out from the lack of innovation.
  • Sell things where there is demand, people are already buying and people really care about.
  • Does this business stack with someone else doing every piece all the way through.
  • Young entrepreneurs don’t value their time & they become a prisoner of their own making.
  • Sponsoring villages in Indonesia to pay for eye surgery for the 4 million people that are blind.
  • Right from the start, my mission is to fire myself from every company.
  • Being aware of his own mental health and focusing on self care around food and sleep.

Active CEO Wellness Tip

Time on Business – Most CEO’s get lost “in the business” rather than spending time “on the business”. You will find it invaluable to find one to two times per week for a half day to spend time on your business. You need to block out your calendar and make a decision and a commitment to clear weekly time for strategic thinking and direction. This thinking, reflecting and creating time should be effectively used to drive growth and develop the future of the business.


“You can only get so much from a book and the rest you have to learn from the school of hard knocks.” Adam Hudson talks about experience, on the active CEO Podcast.

“I fired up under the pressure, I said alright this is it, what are you made of , lets do this.” Adam Hudson’s response to losing everything in 2008, on the active CEO Podcast.

Resources Mentioned in this show:

Reliable Education
Adam Hudson Instagram
Craig Johns
Craig Johns LinkedIn
Ben Gathercole LinkedIn
Ben Gathercole Performance Coaching

Recommended Reading:

Primed: Your Guide to Building an Amazing Business on Amazon – Adam Hudson
Better Than Winning – Ben Gathercole