The Peacock Phenomenon

The Peacock Phenomenon

As organisations go beyond their borders in the way they operate, conduct business and diversify their workforce, intercultural competency and an awareness of workplace cultures in countries other than their own, is becoming increasingly important.

Canberra Moon Festival Media Launch

Canberra Moon Festival Media Launch

It is not often that you get to introduce a gifted, talented and future super star.  Lucy Sugerman, has wowed millions of viewers with her amazing song-writing and singing talent, and she didn’t disappoint when she sung one of her original songs at the media launch for the 2017 Canberra Moon Festival.  At the tender […]

Know Your Consumer

Know Your Consumer

Many businesses and organisations operate business strategies with one eye shut. They are making business decisions without fully understanding the behavours of their consumers. With the digital age it is getting easier and easier to collate data on their purchases, interests and progression through a digital platform.

Trademark Yourself

Trademark Yourself

It is common for coaches to launch into coaching as a profession, with a world of passion and emotion, and fall into the trap of coaching everyone, no matter what age, ability, desire and characteristics. Coaches are like kids in a candy store without any boundaries, and before they know it they have consumed too much and are barely able to tread water, let alone have enough energy to lift the weight off their shoulders.

Pitching a Winner

Pitching a Winner

What you will read below showcases the basic fundamentals of selling in a way that is non-threatening, captivates through an emotional connection and builds a memorable relationship.

Returning the Serve

Returning the Serve

I’m back with the second segment from the Australasian Society of Association Executives (AuSAE) ACE 2017 Conference. Following on from a review of the keynote presentations from Craig Davis (The Future Looks Human), Kitty Chiller (Lessons on Leadership), Liana Downey (Mission Control) and Naomi Simson (Hope is not a Strategy), it’s time to provide you an insight into the excellent presentations on engagement, career development, change management, relevance, membership and high performing teams.

Serving the ACE!

Serving the ACE!

I am feeling NRGized this week after delving into topics such as the future is human, one team, disruption, relevance and mission control as the Australasian Society of Association Executives (AuSAE) served up at an ACE at their annual conference in Sydney.

Unleash the Niche

Unleash the Niche

No organisation can be everything to everyone, no matter how big or small. Being able to narrow the focus of your target market, known as creating a ‘niche’, is key to success. By understanding what your consumers can’t do without and servicing that requirement, you will be a step ahead of the competition.

Ask a Question!

Ask a Question!

Sometimes quiet people really do have a lot to say. They’re just being careful about who they open up to.

Complexity is Your Enemy

Complexity is Your Enemy

Why do we fall down the trap of thinking and making things more complex than they should be?