It is not often that you get to introduce a gifted, talented and future super star. Lucy Sugerman, has wowed millions of viewers with her amazing song-writing and singing talent, and she didn’t disappoint when she sung one of her original songs at the media launch for the 2017 Canberra Moon Festival. At the tender […]
Many businesses and organisations operate business strategies with one eye shut. They are making business decisions without fully understanding the behavours of their consumers. With the digital age it is getting easier and easier to collate data on their purchases, interests and progression through a digital platform.
It is common for coaches to launch into coaching as a profession, with a world of passion and emotion, and fall into the trap of coaching everyone, no matter what age, ability, desire and characteristics. Coaches are like kids in a candy store without any boundaries, and before they know it they have consumed too much and are barely able to tread water, let alone have enough energy to lift the weight off their shoulders.
I’m back with the second segment from the Australasian Society of Association Executives (AuSAE) ACE 2017 Conference. Following on from a review of the keynote presentations from Craig Davis (The Future Looks Human), Kitty Chiller (Lessons on Leadership), Liana Downey (Mission Control) and Naomi Simson (Hope is not a Strategy), it’s time to provide you an insight into the excellent presentations on engagement, career development, change management, relevance, membership and high performing teams.
No organisation can be everything to everyone, no matter how big or small. Being able to narrow the focus of your target market, known as creating a ‘niche’, is key to success. By understanding what your consumers can’t do without and servicing that requirement, you will be a step ahead of the competition.