active CEO Podcast #48 Cassandra Heilbronn Breaking Down Barriers

Cassandra Heilbronn – Lawyer

On this episode of the active CEO Podcast, Craig Johns speaks with Cassandra Heilbronn about her journey into law; specializing in sport, sponsorship and social media law at Minter Ellison; founding The Prominenti Society; and drafting legislation in Sports, Entertainment & Events in Saudi Arabia. We also go in depth talking about sport integrity, empowering women, mental health and breaking down barriers.

Cassandra Heilbronn

Cassandra Heilbronn is an exceptional young woman, proud servant to the community, passionate advocate, and has been known as the skateboarding solicitor. She is a sought after keynote speaker, commentator on women in sport and is the Founder of The Prominenti Society; a speaker platform featuring only female speakers worldwide.

Her education included a Bachelor of Laws (LLB) and Bachelor of Arts – Politics & Public Policy at Griffith University and a Master of Laws at The University of Queensland. As a passionate lawyer she has remained connect to education as a guest lecturer Sports & Negligence as well as Social Media and Ethics at the University of Queensland, University of the Sunshine Coast and Griffith University.

Cassandra’s career as a lawyer commenced at Butler McDermott Lawyers, TressCoax Lawyers and Clayton Utz before becoming a Senior Associate in Sports and Corporate Risk at Minter Ellison. Since June 2019, she has lived in Saudi Arabia as the Regulation Legal Manager for Sports, Entertainment & Events at The Royal Commission of Al-Ula for the Al-Riyadh Governorate. Our guest’s passion for sport has led to governance roles at Sunshine Coast Girls Boardriders Club, Squash Australia, Brisbane Heat, Surf-rider Foundation Australia and Football Victoria. She is the Immediate Past President of Women Lawyers Association of Qld.

Cassandra talks about:

  • Growing up in Bundaberg, a low socio-economic area in Australia, with two sisters.
  • Leadership lessons from playing sport from the age of four.
  • Wanting to become a mechanic if she didn’t become a lawyer.
  • History does not define your circumstances.
  • Appreciating the small things in life.
  • Her motivation to become a lawyer.
  • Dealing with sport law contracts around the world.
  • Governance issues need to be addressed by sports.
  • The importance of having an employee social media policy.
  • Overcoming her own barriers as a young lawyer.
  • Enlisted a business coach at a young age to help with mannerisms and response in situations.
  • Empowering women to step out of the family comfort zone.
  • Helping younger girls with confidence and public speaking.
  • Cultural and societal change in Saudi Arabia.
  • How The Prominenti Society came to fruition.
  • Key lessons in negotiating.
  • Finding “Cass Time” where she can switch off.
  • A higher level of support for mental health.
  • Living as an expat for the very first time.

Active CEO Wellness Tip

Skill Stacking – To ensure that you deliver high performance every single day, you need to recover with purpose and have productive downtime. It could be doing exercise, creative pursuits, quality time with family, meditation, listening to music or watching a movie.


“Teamwork, strategic analysis, learning how to use the rules, play the field to your advantage, meeting people and learning how to adapt to their personalities to reach the end goal.” Leadership lessons learnt on the sports field with Cassandra Heilbronn, on the active CEO Podcast.

“We are entitled to a private life, however with all social media there is no private life.” Cassandra Heilbronn talks about employees and social media, on the active CEO Podcast.

Resources Mentioned in this show:

Cassandra Heilbronn – Blog
Cassandra Heilbronn – LinkedIn
Cassandra Heilbronn – Twitter
Cassandra Heilbronn – Instagram
The Prominenti Society
Craig Johns
Craig Johns LinkedIn

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