Dr Ndidi Nnoli-Edozien (Rising Tide Africa) – Magic Happens Outside the Comfort Zone

active CEO Podcast #10 Ndidi Nnoli Edozien Magic Happens Outside the Comfort Zone

PCB Vol 10- Dr. Ndidi Nnoli
Dr. Ndidi Nnoli-Edozien – Founder & President Growing Businesses Foundation

On this episode of the active CEO Podcast, Craig Johns and Ben Gathercole speak with Dr. Ndidi Nnoli Edozien, a remarkable lady who has provided direction, hope, inspiration and a gift to thousands of female and youth entrepreneurs, from rural areas in Nigeria and across Africa. Ndidi has worked with many of the world’s largest multinationals such as Shell, ExxonMobil and Unilever. We discuss her journey from lending to leading, why it is important to invest in the poor, the magic of vulnerability, how every moment is enough, connecting with your inner gut, embracing failure, understanding people who are unhappy, and embracing failure.

Dr. Ndidi Nnoli Edozien

Dr. Ndidi Nnoli Edozien is the founder and President of Growing Businesses Foundation, since 1999, and the President of Rising Tide Africa. Born in Karlsruhe, Germany to a Nigerian father and German mother. She found her purpose in life to be a catalyst for social change through focusing on social entrepreneurship, corporate sustainability and responsibility (CSR), and is a leading advocate on Bottom of the Pyramid empowerment.

Her education includes attending the United World College and a PhD from Johann Wolfgang Goethe University in the area of “ownership and management structures”. She is an Alumnus of Wharton Business School, and has also completed executive programmes at INSEAD and Cambridge Judge Business School.

She speaks with passion, pride and humility as she delivers powerful, inspiring and emotionally connecting words of wisdom to encourage the next generation to be bold and make a difference in their life and the community around them.

 

Ndidi talks about:

  • The contrast between Germany and Nigeria and how that influenced her upbringing.
  • How one can harness the huge potential in Lagos, and how the world sees the huge potential and economic power.
  • United World College’s focus on transforming the world, transforming the space with which you live, and being an ambassador for your country and your people.
  • Considering the other side and how much richer that makes your perspective
  • What inspired Ndidi to start Growing Businesses Foundation.
  • Building sustainable economies around big businesses.
  • How Growing Businesses Foundation program contributed 4% of Unilever’s revenues.
  • Providing a paradigm shift in the way that big business looks at their social responsibility.
  • The incredible ripple effect of micro-financing women and youth
  • Rural telephone project
  • Less than 20% of the Nigerian population are formally employed.
  • The purpose of Rising Tide Africa.
  • Guiding businesses to succeed and even to exit at the appropriate time.
  • Learning to be satisfied with little victories.
  • Why successful people tend to have a humble and quiet confidence that keeps them going.
  • Embracing failure and what happens when you don’t deal with it.
  • “You must never be willing to die for anything. You must be willing to give it your best shot. If it fails, you must walk away from it like you never even cared.”
  • How she responded to a potential investor saying “I think you have made a bad career move”.
  • How the Wharton Business School Advanced Management Program opened up peoples vulnerabilities so intensely, allowing them to grow from their ability to be humble and honest.
  • The discipline of creating time for you is one of the things we neglect the most and need the most.
  • How she responds to people who are unhappy and not all right.
  • There is no job or anything that is more important than our personal wellbeing.
  • Her love of working with interns.
  • Why her two daughters have had the greatest impact on her career.

Tweets

“It taught me that poverty wasn’t so much the lack of financial capital, but was the lack of dignity and self-confidence”. Listen to Ndidi Nnoli Edozien on the active CEO Podcast

“Don’t give charity to the poor, the poorest people who need ‘help’, look at them as potential, economic potential and socioeconomic potential, and invest.” Listen to the active CEO Podcast as Ndidi Nnoli Edozien explains how she empowers 100,000’s of women.

“Create a movement where everyone decides to do their little bit, that’s where transformation really happens.” Learn more amazing business tips with Ndidi Nnoli Edozien on the active CEO Podcast

“Love what you do. When you are able and willing to do it even when no one is looking or no one will pay you for it, you gain an inner strength and momentum to sustain and it gives you the ability to tap into that inner intuitive knowing. To be great at business its actually not the thinking or the feeling, it is the knowing.” On being an entrepreneur with Ndidi Nnoli Edozien on the active CEO Podcast

 

Resources Mentioned in this show:

Growing Businesses Foundation link

Rising Tide Africa link

Ndidi LinkedIn link

Ndidi Wikipedia link

Ndidi Interview Wharton Business School video

Wharton Business School www.wharton.upenn.edu/

INSEAD link

Johann Wolfgang Goethe University link

Cambridge Judge Business School link

Unilever www.unilever.com

Shell www.shell.com

Exxon Mobil www.exxonmobil.com

www.nrg2perform.com

craig@nrg2perform.com

www.linkedin.com/in/ceo-corporate-wellness-perform

Recommended Reading:

Better Than Winning – Ben’s best selling book

www.nrg2perform.com/portfolio/book

Previous active CEO Podcast Episodes:

#9 – Mike DeNoma (KBZ Bank) Part #2 – Creating an Earthquake link
#8 – Mike DeNoma (KBZ Bank) Part #1 – Your Strengths are What Energise You link
#7 –
Trina Gordon (Boyden World Corporation) – Recruiting World Leaders link
#6 – Indiran Padayachee (RentCorp) – Winning Only Matters link
#5 – Suzie Hoitink (Clear Complexions) – Enemy of a Great Life is a Good One link
#4 – Rene Zondag (PBI) – People Are Our Greatest Asset link
#3 – Anne Gripper (NSW Office of Sport) – 6 C’s of Leadership link 
#2 – active CEO Intro (NRG2Perform) Part 2 link
#1 – active CEO Intro (NRG2Perform) Part 1 link

Serving the ACE!

ACE 2017 3

By Craig Johns

I am feeling NRGized this week after delving into topics such as the future is human, one team, disruption, relevance and mission control as the Australasian Society of Association Executives (AuSAE) served up at an ACE at their annual conference in Sydney.

Check out the first segment from my highlights from #ACESYD17 below, including key learnings and insights that can help you in your organisation or business. (Photos courtesy of AuSAE & Oneill Photographics)

Held at the brand new International Convention Centre (ICC) Sydney, we were led by the colorful, entertaining and insightful MC Andrew Klein from Spike Presentations, as the conference delivered world-leading content over the two days.

Highlighting the conference were keynote presentations by Craig Davis, the vision behind the most innovative parcel delivery company in the world, Sendle; Kitty Chiller, the 2016 Australian Olympic Team Chef de Mission, providing “lessons on leadership“; Liana Downey, Executive Director at Liana Downey & Associates (strategic advisers to governments and non-profits), inspiring us to take on Mission Control; and Naomi Simson, founding Director of RedBalloon and celebrity Shark Tank specialist, taking us on a roller-coaster ride into her life as mum, CEO and celebrity.

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The Future Looks Human

Craig Davis kicked off #ACESYD17, providing an overview of the “age of acceleration of everything” and then stepped it up by sharing his three steps to success:

  • Train Your Attention (Focus)
  • Learn to Appreciate Failure (Learn)
  • Go on a Journey from Ego to Empathy to Compassion (Serve)

He spoke about the importance of attention, noting that it is the world’s most scarce resource. Craig shared research that, on average, attention spans have reduced from 12 to 8 seconds, since 2007. His approach to human failure is that it cultivates resilience and the learning from failure that leads to our successes. Craig finished off by taking  us through the Sendle journey and how it developed by accident as TuShare required a more efficient delivery service.

“Be present. Don’t leave the best part of you at home when going to work.”

CRAIG DAVIS Sendle

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One TEAM

Kitty Chiller, Australia’s 1st ever female Olympic Games Chef de Mission, gave us an in-depth insight into the life behind an Australian Olympic Games Team. Not one to take a backwards step, Kitty discussed the reasons behind the “One Team” approach and how every decision was based on “will this make the boat go faster”. She spoke about the importance of embracing the challenge, but doing it with sincerity.

Kitty provided advice for leaders on coping under pressure. She stayed true to her motto “best planned, best prepared, best performed” as she motivated herself and inspired the entire Olympic team through one of the toughest Olympics in history. Kitty talked about the importance of an extensive roadshow to develop trust and buy-in to the “One Team” approach. All the Australian Olympic Team Management staff where required to write a one-page plan, when they commenced their role, outlining what their role was in making a difference to the “One Team” performance. This approach was designed to gain value, feel valued as making a a difference to the team, and ensure everyone feels part of the team.

“Take responsibility for your own potential.”

MICHAEL JOHNSON Olympic Gold Medalist

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Mission Control 

Liana Downey is determined to help leaders change the world. Liana spoke about the “Power of Focus” and that it requires a lot of courage to control it. She gave a great presentation on how to control your companies mission and what to be aware of that can side-track the organisation. 

Mission creep (trying to do too much) is an all too common problem facing organisations. Missions usually get out of control because of:

  • Chasing funding
  • Start with a symptom, rather than the root cause (ask the right questions)
  • Difficulty in saying NO!
  • Lots of stakeholders

Liana’s 7 key steps to Mission Control are:

  1. Get the FACTS – environment, sector, clients
  2. Set your GOAL – clear (7 year old proof), describes an end-state, ensure its spine-tingling (energises & galvanises staff), distinguish between goal & strategy
  3. Identify your OPTIONS – i.e.: profit option tree
  4. Identify what WORKS – experts, research, learn from your experiences, impact must be tied to results
  5. Look INWARDS – what are your organisations strengths
  6. Find your SWEET SPOT
  7. Tell your STORY – know where you are going (goal), how will you get there (strategy) and why will it work

3-month plan vs. 10 year? – 3-month as people will leave the room knowing what they will achieve and can see its within their reach.

“You can’t be everything to everyone, but you can be something to someone.”

LIANA DOWNEY

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Shark Tank

Naomi Simson reminded us of the importance of remembering what it felt like to serve your first customer. It’s that moment of trust and the greatest impact you are likely to have on that customer!

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

MAYA ANGELOU

Naomi has developed the extremely successful RedBalloon company. The model is based on growth through relationships, with word-of-mouth being their most powerful promotional tool. She talked about the importance of reading customer feedback “How people talk about you” and improving the quality of the product and service when required.

“Know your business and industry better than anyone else in the world. Love what you do or don’t do it.”

MARK CUBAN

Naomi reiterated the importance of people understanding the difference between managers and leaders, and to run an effective show, all staff are required to fulfill their role. “Everyone brings their right talent’s for the boat to perform”

  • Manager – nurture the uniqueness of the individual to perform
  • Leader – unite everyone for the same cause

Some of the other key take homes were:

  • “People thing” – fixing people is the biggest challenge
  • Is your organisation in the right flow? 
  • Keep working – its not set & forget
  • Do we give guarantees that are just words? (what is the commitment to the members?)
  • “Your most unhappy customers are your greatest source of learning”. Bill Gates
  • Listening posts to get a balanced and fair view of consumers. (both positive & negative)
  • Ensure your organisation has relevance during times of disruption
  • Keep relationships close has the best effect on disrupters
  • Look after the well-being of employees as it translates to the customer
  • If you are rushing to their importance, you are not getting to your importance
  • You can never earn more time
  • Own your own parameters

“A brand is a promise. It creates expectations, that the product has to deliver.”

GUILLAUME VAN DE STIGHELEN

The second segment from #ACE2017 is now available! click here…

Keep up-to-date on the latest membership information, research and ideas by signing up the the NRGizer Newsletter. SIGN UP NOW

Are you looking for more insights and ideas? Then read the following inspiring and thought-provoking articles by Craig Johns:

Unleash the Niche

By Craig Johns

What can your members not do without?

No organisation can be everything to everyone, no matter how big or small. Being able to narrow the focus of your target market, known as creating a ‘niche’, is key to success. By understanding what your consumers can’t do without and servicing that requirement, you will be a step ahead of the competition.

What is your place in the industry?

Niches do not exist, but are created by identifying needs, wants and requirements that are limited in the marketplace, and can be satisfied by developing, delivering and implementing products, programs and services that satisfy them. Having a strong identity and a clear understanding of who you are to the consumers, is very important.

What is your market?

Knowing what market you providing for allows you to specifically tailor content and services that connect with your consumers. People like to have exclusivity and know they are receiving special service. They want to feel cared about and being able to specifically make a connection with them should be a priority. If you don’t know whom you want to do business with, you can’t make contact.

What makes it different?

Do you know why your market stands out from the rest and what are the behavioural characteristics of your consumers? Understanding what makes it different allows you to create a stronger brand and identity to ensure you recruit and retain your consumers effectively.

Steps to success

  1. Create a list of who you want to attract and work with.
  2. Focus on what products, programs and services you are going to provide, based on your skill-sets, achievements, lessons learnt and style.
  3. Determine how your consumers see, understand and interact with their world.
  4. Synthesize your niche through ensuring it fits your long-term vision, it is desirable to your consumers, it is carefully planned, it’s one of a kind and has evolutionary elements
  5. Look at whether you niche meets the criteria of all aspects in step four and evaluate its viability.
  6. The one step that is most often forgotten or misunderstood is testing the niche with the market.
  7. Unleash the niche, into the market place.

 The Pressure Test

Once you have effectively implemented your niche and established your identity it’s important to regularly check its relevance in the marketplace. By asking key questions, you will be able to do a temperature test on whether it’s still ‘hot property’ or not.

  • Are your target consumers who you thought they were?
  • Do you stand up to the pressure test with your consumers?
  • Is it constantly evolving and moving ahead of the competition?
  • Are you offering what the consumers really want?
  • Do you have a connection, passion and focused energy with regards your niche?

Be one step ahead!

Are you looking for more insights and ideas? Then read the following inspiring and thought-provoking articles by Craig Johns: