video marketing Archives - NRG2Perform Craig Johns Speaker CEO Leadership Performance Coach Podcast

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Movie Star To Social Star

On this episode of the Inspiring Great Leaders Podcast, Craig Johns speaks with Armando Leduc about being a movie star to social star and how storytelling works in film and in business.

We also dive deeper into his acting career spanning from theatre to Hollywood, putting up a business and using content and social media to boost your business growth.

Armando Leduc – Movie Star To Social Star

Armando Leduc is an award-winning singer and accomplished dancer, and he is the CEO and Executive Producer at Leduc Entertainment. He has graced the silver screen with notable appearances in movies like “Green Lantern” alongside Ryan Reynolds, “Lords of the Street,” and the recent hit “Girl With a Gun.”

He has also made memorable appearances in popular TV shows such as “Prison Break,” “The Purge,” and “Valor” and has worked behind the scenes as the writer and director of shows like Bourbon Whiz and Bad Grandmas. Beyond his on-screen talents, Armando is an entrepreneur with a production company that is renowned for its inventive and original content. He is a proud ambassador for his New Orleans roots, showcasing his commitment to his heritage.

Armando talks about:

Growing up in diverse backgrounds and being comfortable with being uncomfortable
Learning how to look at things from different perspectives
Creating predictability and scalability in your company as a result of good marketing
His father making an impact on who he is today
Just because something is true today doesn’t mean it’s going to be true tomorrow
Having the tenacity to always find a way around what you want
Starting out in musical theatre and doing community theatre until having an agent
Playing with Augusta Players before going to Hollywood
Going from theatre to film acting
Establishing Leduc Entertainment
Storytelling in film and storytelling in social media
Regularly creating good content for your business
Using content and social media to boost your business growth
Five-step process in approaching videos for social media
Artificial intelligence in the space of content production

Tweets

“I want to do things that fulfill me and create the journey that is going to make me feel fulfilled instead of chasing that end result that I think we all get so caught up within like trying to find that ending and you don’t need to.” Living and enjoying life to the fullest with Armando Leduc on the Inspiring Great Leaders Podcast.

“If you’re consistent enough, you can create predictability and scalability in your company as a result of good marketing. ” Armando Leduc on having good marketing on the Inspiring Great Leaders Podcast.

“We’re taking that storytelling process and going, okay, how can we infuse this into your content for your business, and for you as a personal brand?” Storytelling on social media content with Armando Leduc on the Inspiring Great Leaders Podcast.

Resources Mentioned in this show:

Armando Leduc www.leducentertainment.com
Armando Leduc LinkedIn
Armando Leduc Instagram
Armando Leduc Facebook
Armando Leduc Youtube
Armando Leduc Twitter
Craig Johns www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn
Craig Johns Facebook
Inspiring Great Leaders Podcast
NRG2Perform www.nrg2perform.com

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Creating Videos With Envy

On this episode of the Inspiring Great Leaders Podcast, Craig Johns speaks with Mike Vannelli about creating videos with Envy, and the creative process that goes into producing different types of videos.

We also dive deeper into how video marketing works, focusing on advertisements and commercials in business, and bringing your brand to life through videos.

Mike Vannelli – Creating Videos With Envy

Mike Vannelli is the Creative Director of Envy Creative. He is a video producer and director who has worked on over 1200 commercials. His impressive portfolio includes producing music videos for renowned artists under Sony Music Entertainment, including “Three 6 Mafia” and “Juicy J” and working with major platforms like Netflix, Hulu, iTunes, and Amazon.

With an educational background in Film and Media Studies at the University of California Santa Barbara, Film and Television Production at Moorpark College, and specialized programs at the University of Southern California School of Cinema, Mike brings a wealth of knowledge and experience to the table.

Mike talks about:

Support from family moving from one state to another to pursue his dreams and career choice
Looking up to Steven Spielberg as an inspiration
Creating Videos With Envy
Establishing himself in the industry with his own business
Producing music videos for “Three 6 Mafia” and “Juicy J”
Difference between producing music videos and commercials
The creative process that goes into creating different types of videos
Keeping up with short attention spans
Focusing on producing advertisements and commercials and getting inspiration from what other people do
Working through the pandemic
Utilising artificial intelligence to bounce off ideas
Storytelling in ads and commercials

Tweets

“We really want to try to grab their content in the first couple seconds because if not, they’re going to scroll past or they’re going to press the skip button. So when it comes to a lot of online ads, you really have to grab their attention in the first few seconds and try to keep their attention rather than just kind of making it like a, hey, look over here.” Mike Vannelli talks about capturing people’s attention through ads on the Inspiring Great Leaders Podcast.

“Getting the experience of the people that you’re leading is really important because you get the empathy when you’re asking them to do something that you know that you’ve done it too. So, you’ll either not ask too much or you’ll know exactly what to ask.” Walking in other people’s shoes as a leader with Mike Vannelli on the Inspiring Great Leaders Podcast.

“Five years ago, I became a dad. That was a big turning point. And, you know, I that’s one of the big things I can think of.” Being a father for the first time is one of the biggest things in life with Mike Vannelli on the Inspiring Great Leaders Podcast.

Resources Mentioned in this show:

Envy Creative videos.thinkenvy.com
Mike Vannelli Linkedin
Mike Vannelli Youtube
Mike Vannelli Instagram
Craig Johns www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn
Craig Johns Facebook
Inspiring Great Leaders Podcast
NRG2Perform www.nrg2perform.com

Tag: video marketing

Inspiring Great Leaders Podcast #190 Mike Vannelli Creating Videos With Envy