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On this episode of the active CEO Podcast, Craig Johns speaks with Christine Amour-Levar about her diverse cultural upbringing; learning new language through total immersion; the differences in work ethic, leadership, culture and behaviours between Japan, USA and France; the impact Nike has had on her career; and leading through empathy.
We also delve into creating Beijaflor and becoming an entrepreneur; scheduling family time; combining her love for adventure with her social entrepreneurship programs; and the influence Women on a Mission and HER Planet Earth are having on the women of war and the underprivileged.
Background
Christine Amour Levar is a passionate, kind and determined marketing & communications expert, adventurer, social entrepreneur, author and speaker.
Of French, Swiss & Filipino decent, she graduated from Sophia University, before embarking on an international career with brands such as Nike, McCann-Erickson, Philippe Starck and her own Brazilian fashion retail business, Beijaflor.
She has a wealth of global experience in brand strategy, social entrepreneurship and advocacy, which allowed her to excel as a marketing and communications consultant for Temasek Trust and Temasek Management Services, as well as her current role as Chief Marketing Officer at iRace Media.
In her spare time she is a passionate advocate for women’s leadership and empowerment, which has enabled her to establish two award-winning non-profit organisations, ‘Women on a Mission’ (WOAM) and ‘HER Planet Earth’.
Her amazing talents include being an Author and Contributing Writer to international publications such as The HuffPost, Forbes and the Straits Times Newspaper of Singapore, as well as speaking at organisations such as INSEAD, Nike, Goldman Sachs, Singapore Woman Award and James Cook University.
In 2018, she was a Finalist of the ‘French of Asia Trophy 2018 and a recipient of the 100 Most Influential Filipina Women in the World Award.O
Christine talks about:
- Having a multiracial and multicultural upbringing, living in the Philippines and France.
- Wanting to grow up and work in sports or be connected to sports.
- Moving to Japan to go to Sophia University, not knowing any Japanese.
- Here first job was with McCann Erickson, as the only non-Japanese in the graduate program.
- Working with blue chip clients such as Nestlé, Nokia and Gillette.
- Moved to United States to work at the Nike Headquarters in Oregon, thinking she new the American culture.
- The ability to adjust quickly when working with different cultures.
- Differences in brand, culture and leadership between Japan and USA
- Transitioning from being an employee to an entrepreneur
- Felt liberated when getting out of the corporate world and starting her business, Beijaflor.
- Realising she really needed to be engaged to work really efficiently.
- The majority of poor people around the world are women who live in rural areas
- Challenging expeditions to off-the-beaten tracks around the world such as Antarctica, Jordan, Ethiopia, Himalayas and Vietnam.
- Staying connected in the sisterhood
- The expedition to Son Doong caves, which is an UNESCO World Heritage Park
- Finding the time to reflect, meditate and take stock
- Thriving on going to places she has never been and doing things that she hasn’t done.
- More men champions for change fighting for gender equality, support women’s careers and opportunities.
- Her leadership is about putting empathy at the core of it.
Active CEO Wellness Tip – Humbleness & Humility
Tweets
“When you love what you do, it is not work , you are so engaged in it, so focused that you don’t even see time go by.” Finding purpose in your work with Christine Amour-Levar, on the active CEO Podcast.
“Mind-blowing when you look up and marvel in the enormity and the awe inspiring experience.” Christine Amour-Levar, on the active CEO Podcast.
Resources Mentioned in this show:
Christine Amour-Levar www.christineamourlevar.com
Christine Amour-Levar Facebook
Christine Amour-Levar LinkedIn
Christine Amour-Levar Instagram
Women on a Mission www.womenmission.com
Women on a Mission Facebook
Women on a Mission Instagram
HER Planet Earth www.herplanetearth.com
HER Planet Earth Facebook
HER Planet Earth Instagram
NRG2Perform www.nrg2perform.com
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn
Ben Gathercole LinkedIn
Ben Gathercole Performance Coaching www.bengathercole.com.au
Recommended Reading:
Dis-Rupt 3.0 Filipina Women Rising Book
The Smart Girls Handbook to Being Mummylicious Book
Humanity Book
Better Than Winning – Ben Gathercole