Target Market Behaviours During Loss, Uncertainty And Change

Target Market Behaviours During Loss, Uncertainty And Change

What are the stages that people are currently going through as they come to terms with loss, uncertainty and change living in a remote world of COVID-19? As a leader, CEO, entrepreneur or influencer you are trying to figure out how to firstly retain, but also recruit in the future, your valuable clients, members and suppliers. You first need to understand your target market behaviours and then you can understand the importance of your digital presence right now. People will go through these 7 stages at varying speeds, so it’s important to be digitally present right now to capture their attention.

active CEO Podcast #65 Todd Greenberg More Than A Game

active CEO Podcast #65 Todd Greenberg More Than A Game

On this episode of the Sportspeople Recruitment active CEO Podcast, Craig Johns speaks with Todd Greenberg about focusing on more than a game, the importance of EQ as a leader, choosing character before talent, CEO loneliness and life under intense public scrutiny as CEO of NRL. We also delve into Rugby League being owned by its fans, looking through the lens of what’s in the best interest of the game, channelling your competitive instinct as a leader, sport enabling social change and tribalism in professional sports.

active CEO Podcast #64 Gabrielle Dow Green Bay Packers Experience

active CEO Podcast #64 Gabrielle Dow Green Bay Packers Experience

On this episode of the active CEO Podcast, Craig Johns speaks with Gabrielle Dow about the Green Bay Packers Experience, her love of sports marketing, building communities through sport, and why the Green Bay Packers are the most successful NFL club of all time. We also delve into her experiences with the LA Lakers, Portland Trailblazers and other sports teams; the legacy of Curly Lambeau and Vince Lombardi; and why people love the Green Bay Packers.

active CEO Podcast #59 Tim Oberg parkrun Moving A Nation

active CEO Podcast #59 Tim Oberg parkrun Moving A Nation

On this episode of the active CEO Podcast, Craig Johns speaks with Tim Oberg, CEO of parkrun Australia, about creating a healthier and happier planet, building communities, and parkrun moving a nation. We also delve into his leadership style, CrossFit, anxiety and empowering volunteers.

active CEO Podcast #19 The Gift That Keeps Giving

active CEO Podcast #19 The Gift That Keeps Giving

Ben and Craig have enjoyed a fantastic year on the active CEO Podcast. We have shared with you some amazing stories from CEO and leaders from the around the world on both the active CEO Podcast and our Article Series.

December NRGizer Newsletter

December NRGizer Newsletter

The NRGizer by NRG2Perform December newsletter is now available – Be the Best Version of Yourself – In this issue we discuss Changing the Game with Kate Palmer of Sport Australia; quietening the mind before going to sleep; parking the ego in a co-CEO environment with Michael Sewards SkyBus, and take a look at whether you are seeing the big picture.

You Can’t Stop Rotting Wood

You Can’t Stop Rotting Wood

Have you ever felt like the company you are working for is like a ship that has sprung a leak, taking on water and gradually going under? At first you put a wrong decision, behavior or action down to a mistake or an interesting choice, but after it is replicated many times, it feels like you are on a runaway train with no brakes. Once a negative culture or behavior becomes ingrained it is like wood in that when rot sets in there is no way to stop its progress.

active CEO Podcast #12 Kate Palmer Changing the Game

active CEO Podcast #12 Kate Palmer Changing the Game

On this episode of the active CEO Podcast, we talk to Kate Palmer about finding her dream job, where she combines her passion for sport, and desire to improve the health and wellbeing of a nation. We delve into her role of leading and catalysing the Australian sport industry to encourage more Australians to become more active, and shape the future of elite and grass roots sport.

Ben Gathercole and Craig Johns discuss topics, with Kate, such as transformational change, reducing layers of compliance, the future of sport business structures, the new ‘move it’ campaign, and how she implements health and wellness into the team at Sport Australia.

How Much Do You Care?

How Much Do You Care?

How you serve your customers before during and after a purchase or interaction is an incredibly important asset for you as an employee and the company you work for. Meeting the customer’s expectations is a result of providing the right service and delivering great customer service. Excellent customer service involves creating a positive bond with your customer that may lead to a long-term relationship, so every interaction must count.

Going the Extra Mile

Going the Extra Mile

Going the extra mile is an important component of serving customers. Retention of customers is vital to the recruitment of new customers, as great customer service leads to positive word of mouth, which in turn leads to an increase customer base. How you behave, act, talk and work with customers has a major impact on the perceived level of customer service they receive.